Logo concept for an agency out on the East Coast. The concept is to be extremely flexible and usable across all forms of communication from print to online portfolio and on much more than just the agency name. The negative space can be used between titles, names, filled with content and imagery, and a variety of other things. Custom serif, highly conceptual, ultra flexible.
17 Responses
Pro
Mackey Saturday
Logo concept for an agency out on the East Coast. The concept is to be extremely flexible and usable across all forms of communication from print to online portfolio and on much more than just the agency name. The negative space can be used between titles, names, filled with content and imagery, and a variety of other things. Custom serif, highly conceptual, ultra flexible.
over 1 year ago
Pro
Nathan Trafford
boom. this is great.
over 1 year ago
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Matt Scribner
Dang this is killer. I approve.
over 1 year ago
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Scott Hill
Very intelligent concept. I'm shocked at how well it reads straight off the bat. Great execution!
over 1 year ago
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Stewart Scott-Curran
Love it.
over 1 year ago
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Nick Sloggett
Predictable mackey work = awesome
over 1 year ago
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Shane Harris
strong concept man and interesting to hear all the uses of the negative space. solid work!
over 1 year ago
Very tasty
over 1 year ago
Pro
Jovan Petrić
Yeah, nice serifs indeed. If you make the whole font that would be great.
over 1 year ago
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Antonio Capuozzo
Mackey, this is killer! Well done!
over 1 year ago
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Matthew Anderson
Agree with some others here - surprisingly legible and love the concept.
over 1 year ago
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Fabian Marchinko
Holy cow, that clever!
over 1 year ago
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Rob Eagle
This is so 'tough'. Very nice.
over 1 year ago
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Nayla Smith
Love this! The serifs are perfect and add refinement. It's perfect.
over 1 year ago
Pro
Alex Pankratov
Might be worth bumping the top half to to the right a bit for even more disruptiveness.
over 1 year ago
like it!
over 1 year ago
I was just gonna ask what font, but rats! Its custom! Very nice work.
over 1 year ago