Logo concept for an agency out on the East Coast. The concept is to be extremely flexible and usable across all forms of communication from print to online portfolio and on much more than just the agency name. The negative space can be used between titles, names, filled with content and imagery, and a variety of other things. Custom serif, highly conceptual, ultra flexible.
almost 2 years ago
boom. this is great.
Dang this is killer. I approve.
Very intelligent concept. I'm shocked at how well it reads straight off the bat. Great execution!
Predictable mackey work = awesome
strong concept man and interesting to hear all the uses of the negative space. solid work!
Yeah, nice serifs indeed. If you make the whole font that would be great.
Mackey, this is killer! Well done!
Agree with some others here - surprisingly legible and love the concept.
Holy cow, that clever!
This is so 'tough'. Very nice.
Love this! The serifs are perfect and add refinement. It's perfect.
Might be worth bumping the top half to to the right a bit for even more disruptiveness.
I was just gonna ask what font, but rats! Its custom! Very nice work.
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