Logo concept for an agency out on the East Coast. The concept is to be extremely flexible and usable across all forms of communication from print to online portfolio and on much more than just the agency name. The negative space can be used between titles, names, filled with content and imagery, and a variety of other things. Custom serif, highly conceptual, ultra flexible.
17 Responses
Pro
Mackey Saturday
Logo concept for an agency out on the East Coast. The concept is to be extremely flexible and usable across all forms of communication from print to online portfolio and on much more than just the agency name. The negative space can be used between titles, names, filled with content and imagery, and a variety of other things. Custom serif, highly conceptual, ultra flexible.
5 months ago
Pro
Nathan Trafford
boom. this is great.
5 months ago
Pro
Matt Scribner
Dang this is killer. I approve.
5 months ago
Pro
Scott Hill
Very intelligent concept. I'm shocked at how well it reads straight off the bat. Great execution!
5 months ago
Pro
Stewart Scott-Curran
Love it.
5 months ago
Pro
Nick Slogget
Predictable mackey work = awesome
5 months ago
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Shane Harris
strong concept man and interesting to hear all the uses of the negative space. solid work!
5 months ago
Very tasty
5 months ago
Yeah, nice serifs indeed. If you make the whole font that would be great.
5 months ago
Mackey, this is killer! Well done!
5 months ago
Pro
Matthew Anderson
Agree with some others here - surprisingly legible and love the concept.
5 months ago
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Fabian Marchinko
Holy cow, that clever!
5 months ago
This is so 'tough'. Very nice.
5 months ago
Pro
Nayla Smith
Love this! The serifs are perfect and add refinement. It's perfect.
5 months ago
Pro
Alex Pankratov
Might be worth bumping the top half to to the right a bit for even more disruptiveness.
5 months ago
like it!
5 months ago
I was just gonna ask what font, but rats! Its custom! Very nice work.
4 months ago