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Show and tell for designers.
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7 Responses
Pro
Rich Baird
Although I can't write much about the project (as it's still in development) these two initial concepts resolve the aspect of financial donations (designed to be a brand specific currency symbol that draws inspiration from across the world), charity and equality (the use of the = sign to represent the resolution and balance of an often complex sum of individual parts) and the company's global and sutainable aspirations (the roundel as a globe and a continuous cycle).
I intentionally used a monoline weight to represent a consistency of service and avoid it from becoming superflous.
The mark has a lot of internal space as it will need to function across other branded products allowing the corporate colours of partners to shine through it's circular frame. Essentially it's designed to be symbiotic yet distinctive.
The dual circles of the red concept represent two worlds, one that has money to give and the other which needs it (both environmental and humanistic). The = characterises the brand and its function to bridge the gap using technology.
5 months ago
Pro
Heinrich Ferreira
Richard, you can sell logos simply by talking about them! Such prose! :)
5 months ago
Pro
Rich Baird
Cheers, I think writing BP&O everyday helps.
5 months ago
Pro
Peter Main
Agreed, well written. Well done. Personally prefer the Geometric G so it hugs the globe better, but like how the G's stem attaches to one of the = bar in the other example.
5 months ago
It's perfect, (the geometric g) mark, ya can write all the fancy prose you like! :) but the mark simply says it one go, well it does for me.
5 months ago
Pro
Fabian Marchinko
That's some prose you got there;)
5 months ago
Rebound
Givr
by Rich Baird
Givr is a loyalty points scheme that delivers charitable donations to global charities and is an alternative to the low personal rewards of some high street retailers. I was commissioned to create a contemporary visual identity that would resolve the modern and technological approach to giving to charities.
The solution is a custom script based logo-type that represents sharing and cooperation with an accessible and human quality. The consistent line weight, geometric construction and flat terminals add a technological undertone while the use of ample internal space allows the identity to fit alongside branded credit cards. A heart is subtly built into the 'v' to represent the act of giving while the disc represents environmental and sustainable issues, our individual responsibilities to the global community and draws in the aspect of money in it’s coin like form.
The accompanying slab serif typeface introduces a down to earth and trustworthy contrast that is also carried through a simple stamp and over print treatments across the collateral's.
about 1 month ago