Although I can't write much about the project (as it's still in development) these two initial concepts resolve the aspect of financial donations (designed to be a brand specific currency symbol that draws inspiration from across the world), charity and equality (the use of the = sign to represent the resolution and balance of an often complex sum of individual parts) and the company's global and sutainable aspirations (the roundel as a globe and a continuous cycle).
I intentionally used a monoline weight to represent a consistency of service and avoid it from becoming superflous.
The mark has a lot of internal space as it will need to function across other branded products allowing the corporate colours of partners to shine through it's circular frame. Essentially it's designed to be symbiotic yet distinctive.
The dual circles of the red concept represent two worlds, one that has money to give and the other which needs it (both environmental and humanistic). The = characterises the brand and its function to bridge the gap using technology.
over 1 year ago
Richard, you can sell logos simply by talking about them! Such prose! :)
Cheers, I think writing BP&O everyday helps.
Agreed, well written. Well done. Personally prefer the Geometric G so it hugs the globe better, but like how the G's stem attaches to one of the = bar in the other example.
It's perfect, (the geometric g) mark, ya can write all the fancy prose you like! :) but the mark simply says it one go, well it does for me.
That's some prose you got there;)
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