To keep my creative mind fresh, I routinely conduct “logo experiments,” in which I create a purely hypothetical company, and then develop branding for it. The glaze logo came about from one such experiment. I had an idea in my mind of a trendy, upscale, cosmopolitan bakery that allows customers to glaze and decorate their own custom doughnuts using various base cake flavors, and a multitude of glaze flavors and toppings. Considering the nature of the business, I decided to name the bakery “glaze – A Boutique Doughnut Studio."
After posting this up to the various logo showcase sites, I was approached by a mobile & desktop back-end app hosting & framework startup who was interested in purchasing the logo for their brand. While it would have been better suited to an actual bakery, the startup was really enthusiastic about the logo, so I sold it to them.
Love everything about this Jon, just perfect! The logo is gorgeous and executed wonderfully. Colors are awesome as well. If I have one little suggestion (and it's very minor) it's that the 'z' is a little too thick. I would make it a little thinner for optical reasons and you have a winner man :)
@Neil, yeah this logo is definitely large and in charge on their website.
@Joe, thanks for the comments, man! Not much I can do about the Z now, as this thing's a done deal, but I'll keep that suggestion in mind the next time I happen to be working out a pseudo-ligature similar to this.
30 Responses (page 1 of 2)
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Jon Stapp | atomicvibe
To keep my creative mind fresh, I routinely conduct “logo experiments,” in which I create a purely hypothetical company, and then develop branding for it. The glaze logo came about from one such experiment. I had an idea in my mind of a trendy, upscale, cosmopolitan bakery that allows customers to glaze and decorate their own custom doughnuts using various base cake flavors, and a multitude of glaze flavors and toppings. Considering the nature of the business, I decided to name the bakery “glaze – A Boutique Doughnut Studio."
After posting this up to the various logo showcase sites, I was approached by a mobile & desktop back-end app hosting & framework startup who was interested in purchasing the logo for their brand. While it would have been better suited to an actual bakery, the startup was really enthusiastic about the logo, so I sold it to them.
over 1 year ago
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Muhammad Ali Effendy
Big fan of this logo Jon!
over 1 year ago
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Jon Stapp | atomicvibe
Thanks, Muhammad! I can't wait to see it in print. It's in I Heart Logos: Season 2, and will be in the upcoming Logonest 02.
over 1 year ago
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Inka Mathew
It's beautiful and fun logo, Jon. Congrats on the sale!
over 1 year ago
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Jon Stapp | atomicvibe
Thanks, Inka!
over 1 year ago
Nice! Love that "ze" combo
over 1 year ago
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Rich Scott
Amazing and tasty. Well done man!
over 1 year ago
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Jon Stapp | atomicvibe
Thanks, Kirsten & Rich. I appreciate you guys taking a look :)
over 1 year ago
Excellent logo, Jon! Congrats on logo of the month and your sale!
over 1 year ago
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Mike Bruner
sweet and tasty, Jon.
over 1 year ago
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Jon Stapp | atomicvibe
Thanks Nick & Mike! Yeah, I'm pretty stoked that someone wanted to buy this. Now I've just gotta sell about 6 or 7 other "for-fun" logos :D
over 1 year ago
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Yossi Belkin
This is so perfect!!!!
over 1 year ago
cool
over 1 year ago
Love the concept on this.
over 1 year ago
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Jon Stapp | atomicvibe
Thanks, Yossi, spkrn, and Joey!
over 1 year ago
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Jovan Petrić
Tasty :)
Congrats on sale.
over 1 year ago
Love it!
over 1 year ago
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Jon Stapp | atomicvibe
Thanks for looking, Jovan and Nemanja!!
over 1 year ago
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Pons Creative Group
Yumm!
over 1 year ago
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Colin Tierney
you know i like this...
over 1 year ago
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Jon Stapp | atomicvibe
Yeah, buddy!
WAITAMINNIT...
You're not a cop, are you? D:
over 1 year ago
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Neil Tasker
went to the link honestly looks awesome in full size on their page
over 1 year ago
Love everything about this Jon, just perfect! The logo is gorgeous and executed wonderfully. Colors are awesome as well. If I have one little suggestion (and it's very minor) it's that the 'z' is a little too thick. I would make it a little thinner for optical reasons and you have a winner man :)
over 1 year ago
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Jon Stapp | atomicvibe
@Neil, yeah this logo is definitely large and in charge on their website.
@Joe, thanks for the comments, man! Not much I can do about the Z now, as this thing's a done deal, but I'll keep that suggestion in mind the next time I happen to be working out a pseudo-ligature similar to this.
over 1 year ago
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Alexander Wende
congrats on winning brands of the world! Enjoy the win and your iPad2 @Jon Stapp ;D
over 1 year ago