Joan Pagano Fitness Logo

Joan Pagano is a fitness author, keynote speaker, and personal trainer who's former clients include Jacqueline Onassis and Caroline Kennedy. Joan reached out to me to update her brand. For this logo, I was inspired by the power yoga pose: dancer. The goal was to be feminine, strong, and fluid. I used a blue color that her old brand relied on as the foundation and added a little more energy with purple, magenta, and orange.