Greenly Seed Packaging
Objective —
Create a seed package system for Greenly that would represent the traditional values of the company. The package must be easily adaptable for several seed varieties, timeless in nature and have unique look for a strong shelf presence.
Development —
I decided to base the design off of vintage fruit crate art because of its traditional feel. To achieve this look, I used a thick script font for the Greenly name and hand-drawn art of the crop with the easily interchangeable produce as the main focus. Because most other seed packets are photograph based, the illustrative based design stands out on the shelves among competitors.
--
