Rachel Ashwell

THE SHABBY CHIC LIFESTYLE

Rachel Ashwell is best known for her shabby chic lifestyle brand that celebrates the beauty of time-worn objects. Her brand aesthetic reflects timeless design with casual ease.

We joined forces with the Rachel Ashwell team to do a site-redesign that will evolve as the brand grows.The site overall was very outdated and hard to navigate making it difficult to find products.

Our solution centered on building a site that is both timeless in design and functional for the client. With the user experience in mind we integrated drag and drop CMS to support the modular design system. In doing so, this allowed the Rachel Ashwell team to merchandise the pages with ease based on analytics, business goals and consumer demands. The new layout can be easily maintained by the client and is scalable as the brand grows. We were able to design a site that reflects the aesthetic of the client while creating a seamless user experience.