The Simple logo, small applications version. Guilloche icon has 3 rings, larger stroke-width.
Type is a modified Gotham.
More information: https://www.simple.com/blog/Simple/simple-branding/.
5 months ago
I love this, creating a smaller version with less rings is a smart way of building a brand suite of cohesive components while also reinforcing the idea of simplicity. Neat.
Spot on! Clever AND simple
3 months ago
keyboard shortcuts: ← previous shot → next shot L or F like
3 Responses
The Simple logo, small applications version. Guilloche icon has 3 rings, larger stroke-width.
Type is a modified Gotham.
More information: https://www.simple.com/blog/Simple/simple-branding/.
5 months ago
Pro
Rich Baird
I love this, creating a smaller version with less rings is a smart way of building a brand suite of cohesive components while also reinforcing the idea of simplicity. Neat.
5 months ago
Spot on! Clever AND simple
3 months ago