Axe - Boys Do Cry

Rahim Masunu
Rahim Masunu
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    Axe - Boys Do Cry
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    For AXE Turkey we challenged the “Boys Don’t Cry” mantra. The campaign, “Boys Do Cry”, redefined masculinity for men in sync with their feminine side.

    We created a microsite and exhibited bio-art made from tears of men. Every tear art uncovered the complexity in masculinity.

    Project case study:
    http://masunu.com/work-axe-boysdocry.html

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