Axe - Boys Do Cry
For AXE Turkey we challenged the “Boys Don’t Cry” mantra. The campaign, “Boys Do Cry”, redefined masculinity for men in sync with their feminine side.
We created a microsite and exhibited bio-art made from tears of men. Every tear art uncovered the complexity in masculinity.
Project case study:
http://masunu.com/work-axe-boysdocry.html
black and white
clean design
experience
flat design
gif
interface
microsite
minimal
ui design
ux design
web
website
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Posted on
Jul 20, 2017
More by Rahim Masunu View profile
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