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21 Responses
Pro
Scott Hill
Working on some branding/collateral for a project with an architect friend of mine. Site is called "Burnham Square." The Idea is by using the shape of a square and placing it where the number is placed when you "square" something, we help people do what they will do inevitably anyway: Shorten it. So it becomes "Let's meet up at Burnham." Hopefully its quickly digestible visually speaking.
over 1 year ago
Really classy and clever.
over 1 year ago
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matt yow
nothing like Neutraface for an architectural branding project. looks great!
over 1 year ago
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Neil Tasker
really clean looking, I like it
over 1 year ago
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Tymn Armstrong
Love it dude, got it immediately.
over 1 year ago
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Scott Hill
Tymn - Ah good! What a relief. I was afraid it was a stretch. Glad to hear that!
over 1 year ago
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Anthony Lane
I like it dude, conceptually strong. Neutra gives it a great 60's mod feel too.
over 1 year ago
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Jesse Penico
Sterling Cooper has nothing on you.
over 1 year ago
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sassy jackie
i definitely read this as burnham (no square) initially so the shortening is very successful and smart to get a head start. i think a lot of companies could help control their brand by shortening their names as people will inevitably do anyway. great job!
over 1 year ago
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Chris Robinson
Love it
over 1 year ago
DUDE! Do you ever sleep? I am starting to worry about you...
over 1 year ago
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Mackey Saturday
Oh, you fancy, huh? Strong execution.
over 1 year ago
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Christopher P. Cacho
well done.
over 1 year ago
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Joseph P. Albanese
Very classy, great job.
over 1 year ago
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Jared Granger
Really diggin that color palette in the shot man. Very well done Scott!
over 1 year ago
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Nathan Trafford
Really love this as I'm a big Neutrafan myself.
I do believe in honest critique, though. And so I must say that seeing the smaller size, I completely disregarded the square as a TM or ®. And if they ever were to trademark their name, how would that little trademark symbol act with the logo? With that in mind, it may be worthwhile exploring a larger square, perhaps the size of the adjacent type itself (with maybe a hollowed out square in the middle of it).
Anyway, just my two cents. Lookin classy :)
over 1 year ago
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Rod Lalama
first one is my fav.
over 1 year ago
Looks absolutely classy. I love it! It's simple, but the "square" part of the logo isn't that obvious at first.
over 1 year ago
Very, very, very good.
over 1 year ago
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Evan Huwa
dig
over 1 year ago
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Brian Athey
SCDP
about 1 year ago