NYC Formst is the first chapter of an experimental typographic project.
It is an antropomorphical approach to a typography based essay on Kafka's Metamorphosis.
A small line of merchandising was then created to suit the needs of a public in relation to a defined context - a showdown literature festival. All of the items, from postcards and clocks to t-shirt and poster promotion were intended to immerse the viewer in a dense, still quite empty, atmosphere, in a straight tension between the classic and the bizarre — the norm and the exception.
Check the full project at: http://www.behance.net/gallery/NYC-FORMST/1363881
about 2 years ago
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