Logo 02

13 Responses

1. Ross Bruggink

   Tweaked the type and changed the ampersand to match.

   over 1 year ago

2. Floris Voorveld

   wow! big improvement :)

   over 1 year ago

3. Joe Ciaramella

   Woah, absolutely LOVE that ampersand!! I mean, the text is great as well, but that ampersand is deadly!! Did you sketch first then vectorize or go straight into vector?

   over 1 year ago

4. Ross Bruggink

   @Joe The previous version was the live traced version of the clients handwriting and my ampersand. This is it cleaned up in illustrator.

   I wish i was much better at handwriting and could avoid this step though :)

   over 1 year ago

5. Michael Welch

   Lovely. That ampersand is gorgeous.

   over 1 year ago

6. Jen Lea

   This is beautiful - has the same spontaneity as the original trace but is much more fluid and "easier" to read.

   over 1 year ago

7. Bob Ewing

   Ross, nice work. Amazing how just stylizing the ampersand to mimic the type really makes everything cohesive. Nice touch on using the clients handwriting, will definitely add to the ownership of the brand.

   over 1 year ago

8. Devon Henderson

   this is wonderful! while I loved the previous ampersand, this one fits better with the type, and it gives the logo a feeling of almost being rotationally symmetrical, which is icing on the cake. Love it!

   over 1 year ago

9. Peter Eszes

   Love the ampersand, the first one was to solid.

   over 1 year ago

10. Jenny Zanatta

    So much more cohesive! Love it.

    And I really like the *spunk* the ampersand has now, such attitude.

    over 1 year ago

11. Rebekah Schiffer

    drooling over that ampersand!

    over 1 year ago

12. Kyle Crumrine

    ampersand!

    over 1 year ago

13. Drift

    Ampersand porn!

    over 1 year ago