hmmm...the "est." is usually meant to represent what year something was founded, and that number doesn't usually change...it might get confusing if that number is going to be changing every year? I'm not sure I'd worry about separating the "est" to emphasize "established." It's a clever thought, but when I was first looking at it I was confused whether it was supposed to be "Our Bold" est. 2012 or OUR BOLDEST, and then the year changing every year makes me even more confused.
4 Responses
Pro
Dennis Eusebio
The contest is meant to be annual, so trying to subtly use the "est" as "established" and to finish the bold term.
5 months ago
Pro
Karen Kurycki
hmmm...the "est." is usually meant to represent what year something was founded, and that number doesn't usually change...it might get confusing if that number is going to be changing every year? I'm not sure I'd worry about separating the "est" to emphasize "established." It's a clever thought, but when I was first looking at it I was confused whether it was supposed to be "Our Bold" est. 2012 or OUR BOLDEST, and then the year changing every year makes me even more confused.
5 months ago
Pro
Dennis Eusebio
Good looking out. Lemme see what I can do.
5 months ago
Pro
Ian Storm Taylor
what typeface is that?
5 months ago