Clemente Branding

Clemente Barberia & Bar is a barbershop located in México with a strong focus on men who need special attention on their haircuts or beard, the logo needed to reflect that manly-hood the client would seek when looking at it.

A set of various sketches were done in order to portray this rough, but sleek image. The branding was also accompanied by a whole architectural design that enhances the identity throughout the place itself.