Working on a few new concepts for a new Dutch Surgery Centre.
Edit: for some reason importing this kind of Illustrator artwork into Photoshop causes some obvious gradient banding. I tried a few tricks such as Noise, Spatter, changing bit-depth, etc. But these seem to be a little bit too much for smaller artwork. Any of your Photoshop guru's know a neat trick to get rid of those gradient bands once and for good?
I really like how the subtle gradient gives it a curved look up top, but I think I would like to see that curve continue throughout. Logically, it can't curve up top and be flat at the bottom without a crease somewhere. Otherwise, raising the bar even more (:
Interesting thought Josh. Though I'm still not sure if I got that. But it's just one of a hand-full of concepts that I presented. Maybe there will be some tweaking involved at a later stage.
For instance, if you look at the top right corner of your mark, you'll see an obvious gradient, transitioning from yellow to blue. This gives that upper right corner curvature, and it elegantly turns downward.
However, inversely, at the bottom portion of the mark, it is a solid color (essentially) and remains that way across it's width.
If you look at the way you've given the piece thickness to the right, and follow that down, it loses its curvature.
So, logically, to give the entire piece that curvature, by extending the gradient from top to bottom, and placing a slight bend to the bottom line of the mark, it will give the entire piece a fluid curve, and thus making it more logical.
For a visual, think of a thick guitar pick, that is being applied pressure to both ends, with a smooth bend in the middle.
Please take this critique lightly, as it is only an opinion, and there is no guarantee that doing so will make it look any nicer than it already does (:
Kevin - just trying something different with the colours & shades which is a bit out of my comfort zone as you know ;)). Still needs a bit of extra love in the end.
26 Responses (page 1 of 2)
Pro
Gert van Duinen
Working on a few new concepts for a new Dutch Surgery Centre.
Edit: for some reason importing this kind of Illustrator artwork into Photoshop causes some obvious gradient banding. I tried a few tricks such as Noise, Spatter, changing bit-depth, etc. But these seem to be a little bit too much for smaller artwork. Any of your Photoshop guru's know a neat trick to get rid of those gradient bands once and for good?
over 1 year ago
Pro
Milosz Klimek
Lovely abstraction in sign.
over 1 year ago
Love love love the shape!
over 1 year ago
Pro
Bill S Kenney
digging that color scheme.
over 1 year ago
Pro
Mateusz Dembek
Nice like always Gert! :)
over 1 year ago
I really like how the subtle gradient gives it a curved look up top, but I think I would like to see that curve continue throughout. Logically, it can't curve up top and be flat at the bottom without a crease somewhere. Otherwise, raising the bar even more (:
over 1 year ago
Gorgeous! Nice work Gert.
over 1 year ago
yeah)
over 1 year ago
Pro
Gert van Duinen
Interesting thought Josh. Though I'm still not sure if I got that. But it's just one of a hand-full of concepts that I presented. Maybe there will be some tweaking involved at a later stage.
over 1 year ago
Pro
Prakash Ghodke
Love the colors..
over 1 year ago
I love it overall, I was just looking at it logically, which may not always be the best approach (:
over 1 year ago
Pro
Paul Ungureanu
Like the concept, but these are colors I most likely associate with Radiology not Surgery.
over 1 year ago
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Gert van Duinen
Josh - Can't tame my curiosity, but what would be a logical approach to you? Just wondering.
over 1 year ago
Pro
Nick Slater
Wow this logo is soooo stunning!!
over 1 year ago
For instance, if you look at the top right corner of your mark, you'll see an obvious gradient, transitioning from yellow to blue. This gives that upper right corner curvature, and it elegantly turns downward.
However, inversely, at the bottom portion of the mark, it is a solid color (essentially) and remains that way across it's width.
If you look at the way you've given the piece thickness to the right, and follow that down, it loses its curvature.
So, logically, to give the entire piece that curvature, by extending the gradient from top to bottom, and placing a slight bend to the bottom line of the mark, it will give the entire piece a fluid curve, and thus making it more logical.
For a visual, think of a thick guitar pick, that is being applied pressure to both ends, with a smooth bend in the middle.
Please take this critique lightly, as it is only an opinion, and there is no guarantee that doing so will make it look any nicer than it already does (:
Ps my fingers hurt.
over 1 year ago
Pro
Gert van Duinen
Paul - just trying something different opposed to the usual azure blue / greens ;)
over 1 year ago
Personally I think that solid edge looks and adds to the whole shape, without it I think it may lose some of what makes it nice!
over 1 year ago
Pro
Gert van Duinen
Paul - thanks for your comment. I will look into this with a fresh pair of eyes once the client decides to go with this approach.
over 1 year ago
Pro
Kevin Burr
Interesting mark and colors, Gert. What up with that dirty curve at the bottom though? ;-)
over 1 year ago
Pro
Gert van Duinen
Kevin - just trying something different with the colours & shades which is a bit out of my comfort zone as you know ;)). Still needs a bit of extra love in the end.
over 1 year ago
Man this is appropriate for the times. Merry Christmas everyone! Don't shoot your eye out *-)
over 1 year ago
fresh!
over 1 year ago
Very unique and imaginative...
I love it!
over 1 year ago
Pro
Dario Calonaci
I love it, but I found the shape and gradient work to be too much similar to this, maybe...http://www.behance.net/gallery/Miquido-branding/1084847
Don't want to offend you, great mate, just a personal impression and thought.
over 1 year ago
Pro
Gert van Duinen
Dario - you sure that's the right link?
over 1 year ago