Platform (Branding)

by Tim Smith Pro Dec 21, 2011

95 likes

16 buckets

1,118 views

11 Responses

Pro Tim Smith

Platform brings many talents together to form a solution, this is what makes up Platform – in a nutshell. The branding signifies these talents with multicoloured squares which are brought together to make up the logo and branding. The squares also form a ‘platform’ shape.

The main logo is ever changing and diverse. The number of squares and the colours are constant, but they rearrange from letterhead to business card to website etc., so it’ll always look the same but is dynamic and evolving – just like Platform’s work.

This is a completed live project, though a further phase including developing the brand and website is underway. You can view it in more detail here: http://www.mypoorbrain.com/platform.html.

5 months ago
Pro Robin Andersen

Great logo and great project! keep it up! :)

1likes
5 months ago
Marc Marchal

I really like how you can use and used the logo's shape as a pattern. nice work

1likes
5 months ago
Pro Rudy Hurtado Global Branding

FUN!

1likes
5 months ago
Cameron Purchase

Looks great!

5 months ago
Pro Kreativa Studio

Too good to be true ;)}

1likes
5 months ago
Ignat Chakaroff

Truly terrific!

1likes
5 months ago
Pro Tim Smith

Thanks guys, great comments!

5 months ago
Pro Dan Edwards

These look great! Would be great to see it featured on a project I'm working on - http://cardcream.com/ we are gathering business card designs for launch!

1likes
3 months ago
Pro Tim Smith

Thanks @Dan Edwards , I have submitted the design to your project.

1likes
3 months ago
Pro Jonathan Gibson

Love this! Great colours and concept, really nicely rolled out :)

13 days ago