Secret Garden Logo

Secret Garden is a local florist located in the heart of Perth, providing the freshest flowers daily in store, which are personally hand-picked and grown locally. They believe that a flower a day, can brighten someone’s day (even if that someone is yourself). The flowers reflect the beautiful interior of the shop to welcome those who are eager in learning the art of flower arranging. The minimalist brand radiates in simplicity – enjoying and appreciating the simple things in life – stripping back all the clutter to establish a passive voice of the brand. Secret Garden is a paradise away from the busy lifestyle of Perth. Leaf illustrations were used to represent the concept of a garden but to also differentiate the brand from mainstream designs that have already existed. The circular form of the leaves depict a friendly image of the brand, more so than sharp angled shapes. A similar image is being portrayed by the hand-drawn logotype, further depicting it as an inviting local business by exuding a relaxed and casual aesthetic of the brand.

Check out the rest of the project here!
https://www.behance.net/gallery/35368459/Secret-Garden-Branding

Feedback most welcomed :)