Well, we tried a *ton* of iterations on both new concepts as well as refreshes of the original icon, most centered around gears and other traditional text associated items. There were a few abstract and off the wall concepts as well (like a squid, robots, etc). But at the end of the day, the traditional gear or text icons were just too generic; they could have worked for any text or code based app.
So we decided to just make a beautiful and memorable icon based on the familiar Textmate colors and the african daisy seemed a nice fit since it naturally matches the color and flowers have various elements working together for a single purpose (it also roughly mimics the shape of a gear).
So ask yourself, after seeing the icon and launching the app, will you ever forget that this is the icon for Textmate? Does an icon really need a literal representation to achieve a mental association?
David, thanks for that response. The mere fact that there was, indeed, a good deal of thought put into the icon, is reassuring. I'd hate to think it was a bit of a 'ooh, this looks nice' approach.
Your point about it being memorable, and associative, is, however trickier. I concede that no, it doesn't need to literally represent the app in question. I'm sure there are many examples in the business world of icons of no significance to its company. But, the problem here is that we're all *used* to the old icon. The old icon, for us, represents Textmate. You're now asking us to abandon that connection and create an all-new one. And, in time, we will. But it's that initial shock of the new (and totally different) that we–perhaps the minority–struggle with.
Where it works well is for entirely new identities, rather than old.
Graham: That's exactly why we spent all the time upfront on concepts refreshing the current icon and other concepts centered around what was familiar. It wasn't an easy decision, but it's what ended up feeling right in the end.
The argumentation can be ran in circles anyway; the daisy is just as generic as wheels, it can work for any kind of app. But just as the leaf works for Coda, the daisy will for TM2, as it’s a well crafted icon.
While I'm a big fan of your work (I once crafted an RFP to IconFactory specifically asking for you) I really thought it was a placeholder, so that's not so cool... it's nog ugly or badly executed per se (in fact, the opposite) but conceptually in no way it reminds me of TextMate.
It's great visual work and well executed, but I don't understand what it has to do with a text editor. I'm not a huge fan of a pink flower being a permanent part of my alt tab icon collection.
I think the concerns over the loose association between the icon and the application are unfounded, especially in this instance. The color palette alone starkly differentiates it from the glut of blue icons which populate all of our docks—how many purple/pink icons do you have in your application folder?
Personally, I see this icon on my dock or in my command-tab switcher and I know immediately it's TextMate, based on the colors alone. Drew McLellan pointed to this in his earlier comment and his rebound. That this African Daisy icon is absurdly beautiful is icing on the cake.
I'm not saying that the subject of the icon doesn't matter here, but I do think that the identifiable color scheme gave David more leeway to explore looser associations between the app and the icon and still have it work.
53 Responses (page 2 of 3)
Pro
Miro Keller
sooooooooooooo excited!!!
6 months ago
Pro
Nick Toye
Preferred this version http://bartelme.at/showroom/archive/textmate_icon
Made more sense to me.
6 months ago
Pro
Graham Smith
I'm with Casey on this. The icon itself is lovely, but in what way does it represent Textmate?
6 months ago
Pro
David Lanham
Well, we tried a *ton* of iterations on both new concepts as well as refreshes of the original icon, most centered around gears and other traditional text associated items. There were a few abstract and off the wall concepts as well (like a squid, robots, etc). But at the end of the day, the traditional gear or text icons were just too generic; they could have worked for any text or code based app.
So we decided to just make a beautiful and memorable icon based on the familiar Textmate colors and the african daisy seemed a nice fit since it naturally matches the color and flowers have various elements working together for a single purpose (it also roughly mimics the shape of a gear).
So ask yourself, after seeing the icon and launching the app, will you ever forget that this is the icon for Textmate? Does an icon really need a literal representation to achieve a mental association?
6 months ago
Pro
Kevin Finlayson
I’ve enjoyed seeing this in my Dock and app switcher. It’s lovely—great job, David.
6 months ago
Pro
Graham Smith
David, thanks for that response. The mere fact that there was, indeed, a good deal of thought put into the icon, is reassuring. I'd hate to think it was a bit of a 'ooh, this looks nice' approach.
Your point about it being memorable, and associative, is, however trickier. I concede that no, it doesn't need to literally represent the app in question. I'm sure there are many examples in the business world of icons of no significance to its company. But, the problem here is that we're all *used* to the old icon. The old icon, for us, represents Textmate. You're now asking us to abandon that connection and create an all-new one. And, in time, we will. But it's that initial shock of the new (and totally different) that we–perhaps the minority–struggle with.
Where it works well is for entirely new identities, rather than old.
6 months ago
You are a classy mother fucker David and a talented one too - great work!
6 months ago
Pro
David Lanham
Graham: That's exactly why we spent all the time upfront on concepts refreshing the current icon and other concepts centered around what was familiar. It wasn't an easy decision, but it's what ended up feeling right in the end.
6 months ago
Pro
Samo Korošec
The argumentation can be ran in circles anyway; the daisy is just as generic as wheels, it can work for any kind of app. But just as the leaf works for Coda, the daisy will for TM2, as it’s a well crafted icon.
6 months ago
Pro
Mani
beautiful :)
6 months ago
Pro
Shane Jeffers
Agreed. At first I thought it was a mistake... It's a great icon, I'm just not sure it represents Textmate.
6 months ago
Pro
Johan Ronsse
While I'm a big fan of your work (I once crafted an RFP to IconFactory specifically asking for you) I really thought it was a placeholder, so that's not so cool... it's nog ugly or badly executed per se (in fact, the opposite) but conceptually in no way it reminds me of TextMate.
6 months ago
Pro
Célio Silva
Amazing work, great colors!
6 months ago
It's great visual work and well executed, but I don't understand what it has to do with a text editor. I'm not a huge fan of a pink flower being a permanent part of my alt tab icon collection.
6 months ago
Found your shot on the Dribbble newsletter, very nice work man!
6 months ago
I think the concerns over the loose association between the icon and the application are unfounded, especially in this instance. The color palette alone starkly differentiates it from the glut of blue icons which populate all of our docks—how many purple/pink icons do you have in your application folder?
Personally, I see this icon on my dock or in my command-tab switcher and I know immediately it's TextMate, based on the colors alone. Drew McLellan pointed to this in his earlier comment and his rebound. That this African Daisy icon is absurdly beautiful is icing on the cake.
I'm not saying that the subject of the icon doesn't matter here, but I do think that the identifiable color scheme gave David more leeway to explore looser associations between the app and the icon and still have it work.
Ultimately, I think it's beautifully done, David!
6 months ago
Hey, My friend Kevin and I have started a blog to capture tips on using the new Textmate 2 http://tm2tips.tumblr.com/
I'm wondering if it's ok to use the new logo on that site?
6 months ago
Pro
Kyle Gray
Wouldn't expect anything less awesome from you. Well done David!
6 months ago
Pro
M khalid khan
David, what software you used to produce this superb thing?
6 months ago
Hi David.. It is a pity that the icon has everyone a bit confused but nonetheless a fantastic icon. Supreme!!
When do we see the tutorial? - Pretty please :)
6 months ago
Pro
Egor Kosten
Wow!
6 months ago
Pro
Oskar Boethius Lissheim
Where there's smoke there's fire…
6 months ago
whoa.
6 months ago
If only TM2 was as good as the logo, nice work buddy!
6 months ago
I think this shot has won the record for most views? 14,000 O_O
6 months ago