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6 Responses
Pro
Graham Smith
This is my latest project and is quickly becoming a favourite. Need to stress these are the first round of preliminarily ideas to be thrashed out so it is most assuredly early-days. There is, however, always a chance that the final design may end up being almost identical to the one above, but this ultimately comes down to the client.
A little background
This logo design project is a brand update for a t-shirt company which was originally designed around a retro style locomotive; the brand name “T-Shirt Express” is linked to the train version of “express” rather than pizza express!
My advice to the client was to keep the idea of a train but “improve” the aesthetics as I felt the original idea was solid. No need to re-invent the wheel, so-to-speak.
We discussed trains at length which gave us both a pretty good idea of the direction to take. The client liked the idea of using a “cow catcher” and/or “track” as well as giving me a list of styles of trains through out the decades.
I have settled on three initial variations of the core idea which starts with the full ingredient version based on a mash-up of train styles, including: traditional steam locomotive, art-deco inspired and the heavy industrial Russian style etc.
The wording plaque is formed from the shape of a track sleeper, and the typeface is GarageGothic Bold.
Pretty excited about how this project has started so more news will inevitable be forthcoming over the next few weeks.
over 1 year ago
Pro
J.W. Bulger
This is great. Awesome job as usual. Thanks for the detailed comment. Great to hear the process behind your amazing work.
over 1 year ago
Pro
Emir Ayouni
That locomotive looks totally killer, Graham.
Some cool concepts you got going there.
over 1 year ago
This is great and thanks for the breakdown.
over 1 year ago
Pro
Chuck Spidell
Wonderful icon but the company name could use a redesign.
over 1 year ago
Rebound
Shirt Logo Design
by Graham Smith
Current updates to the T-Shirt Express logo design. Still work-in-progress but we have some considerable style changes that have taken place.
The original idea was based on a retro style with smooth panels and streamlined/bullet style profile whilst the new direction focus more on a traditional steam train with huge cow catcher.
about 1 year ago