A quick logo project I've finished for a friends new clothing brand. I've attached a shot of my sketch book to show the initial development as I thought it was interesting how the angle I was exploring on page 1 and the letterforms I was exploring on page 2 blended to become the chosen route below.
about 2 years ago
Very nice flow, superhot!
this is too nice!
I am loving how you attached the sketchbook shots.
The only thing is the crossbar/middle stroke of the "F".
I think it would look better if you round it up on the right end. It's the only part which doesn't have the same form as the other strokes which breaks the flow a bit in my opinion.
Wow that type looks stunning! But the swirl on the top of the 'F' looks a bit too thin as you go more left compared to the other letters. That came to my attention instantly. Thickening up the left side would even out the weight of the type. I also agree with Alexander's critique. Otherwise, this is a great logo!
Hi Alex & Igor, cheers for your comments and feedback I'll take a look at introducing them.
almost 2 years ago
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