Playoffs Rally Towels

Rally Towels :: I designed the rally towels which were an all-fan giveaway item during each of our home games during the playoff season. The towels were modeled after the Blues Winter Classic jerseys and corresponded to the featured player in each of the gameday programs.

Based on the "We All Bleed Blue" campaign slogan, the 2017 Playoff Campaign blends together pops of yellow, heavy typography, and geometric elements with player and arena imagery. The campaign was designed to be a cross platform, multi-surface brand that allows for easy customization to fit the large variety of marketing needs.

View full project at: https://www.behance.net/gallery/52519057/2017-Playoff-Campaign

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