Branding & Research

We're working on finishing up a new case study for a branding project we worked on. We actually designed several different brands and did some focus groups + research testing on what resonated with the different audiences to help choose which brand the organization should go with. Here is a sneak put of some of the brand options and their research.

Props to @Jenna Hubert and @Leah Chew for the concept designs, with @Vy Tat coming in and helping wrap the research sections of the case study. Stay tuned for the full thing!