Roots Revival

Roots Revival. A website about bringing back the basics of food, getting back to doing things the old-fashioned, authentic way. Farm-to-table. I took the same mentality and got back to the basics of creating letter forms simply with pencil and paper. When I did, some cool things emerged. The logo symbol not only represents the letter form of the first letter in the name, but also does much more than that. When we think about food and how it grows, the answer is always water and sunshine. The circular shape of the symbol represents the sun, while the loop in the "R" represented water, or a water drop. Water feeds roots.