Identity Study for SXSW Alternate

Pushing forward and out the Saul Bass titles for North by Northwest -- also tying back to the name and content origins for the festival. I pushed the direction arrows out even more to signify that SXSW goes farther than just movies and entertainment. This grid originally evoked an office building facade; this could easily be adapted to a more Tron-like grid for SXSW Interactive.