On boarding email flow

I put together a new look and feel for our Courier branding ( Our drivers ) awhile back. One of the first things we needed to also knockout with this new branding was a better on boarding email flow. Our previous welcome aboard flow consisted of over 20+ different communication ( email & sms mainly ) touch points. It was a mess. The new flow has a simple call to action on each email received and always lets you know where you are in the process. I managed to reduce the previous flow down to only 6 emails.