Yeah, I read it much like Tim the first time around... may not be the best thing from a branding perspective, but I don't have a really strong opinion there. You could certainly fit it above "Color" and still keep the same feel.
Thanks for the feedback, guys... although initially, when this was in the early conceptual stages, we did, in fact, have "the" positioned over "color bureau." Unfortunately, it disrupted the geometric continuity, as "the" preceding in title is merely an arbitrary indication of what's truly meant to stand out, which is the literal & metaphorical, all encompassing focal point, "color bureau." So in all actuality, it failed in comparison to the finished piece. There's also a hierarchical format pertaining to size, much like a Nautilus shell, only reversed, (which encompasses the golden ratio).
Even though it reads "Color the Bureau" at first (which is how i initially read it), over time, familiarity with the brand will probably dispel that first impression. I love the concept and the execution--like a government agency devoted to color.
23 Responses
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Colorcubic
This is our finished logo for our online shop, The Color Bureau (hopefully launching sooner than later).
almost 3 years ago
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Mackey Saturday
beautiful work!
almost 3 years ago
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Colorcubic
Thanks a lot, Mackey. :)
almost 3 years ago
Wow, the logo looks very compact with awesome type. Great job!
almost 3 years ago
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Colorcubic
Thank you, Peach. Glad you like it. (^_^)
almost 3 years ago
Fan-flippin-tastic!
almost 3 years ago
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Yummygum
It just feels right!
almost 3 years ago
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Joseph Blalock
I give it an industrial grade of A
almost 3 years ago
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Colorcubic
Thanks a lot, everyone. We really appreciate it. :)
almost 3 years ago
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Steve Lowtwait
I love the treatment of the EA. Well done overall!
almost 3 years ago
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Nishant Kothary
That's hot! And the texture... oh the texture!
almost 3 years ago
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Tim Van Damme
It's hot, but I gotta admit the first thing I read was Color The Bureau...
almost 3 years ago
+1. Could get a little more subtle with the texture. Good lettering.
almost 3 years ago
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Nishant Kothary
Yeah, I read it much like Tim the first time around... may not be the best thing from a branding perspective, but I don't have a really strong opinion there. You could certainly fit it above "Color" and still keep the same feel.
almost 3 years ago
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Colorcubic
Tim & Nishant,
Thanks for the feedback, guys... although initially, when this was in the early conceptual stages, we did, in fact, have "the" positioned over "color bureau." Unfortunately, it disrupted the geometric continuity, as "the" preceding in title is merely an arbitrary indication of what's truly meant to stand out, which is the literal & metaphorical, all encompassing focal point, "color bureau." So in all actuality, it failed in comparison to the finished piece. There's also a hierarchical format pertaining to size, much like a Nautilus shell, only reversed, (which encompasses the golden ratio).
almost 3 years ago
I love strong texture, and it looks like wrapping paper for a butcher.
The mark is awesome. I did read "color bureau" first, but that happens with the construction of this type of design.
It works, love it.
almost 3 years ago
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Colorcubic
Thanks a lot, Rob. Really appreciate the compliment and feedback.
almost 3 years ago
WOW Just amazing!
almost 3 years ago
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Craig Henry
Love it!
almost 3 years ago
Yeah, it reads "color the bureau". Great mark though.
almost 3 years ago
Even though it reads "Color the Bureau" at first (which is how i initially read it), over time, familiarity with the brand will probably dispel that first impression. I love the concept and the execution--like a government agency devoted to color.
almost 3 years ago
Awesome work guys ! :)
almost 3 years ago
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Ben Didier
I like this a lot. I also read it as "Color the Bureau"...
over 2 years ago