Yeah, I read it much like Tim the first time around... may not be the best thing from a branding perspective, but I don't have a really strong opinion there. You could certainly fit it above "Color" and still keep the same feel.
Thanks for the feedback, guys... although initially, when this was in the early conceptual stages, we did, in fact, have "the" positioned over "color bureau." Unfortunately, it disrupted the geometric continuity, as "the" preceding in title is merely an arbitrary indication of what's truly meant to stand out, which is the literal & metaphorical, all encompassing focal point, "color bureau." So in all actuality, it failed in comparison to the finished piece. There's also a hierarchical format pertaining to size, much like a Nautilus shell, only reversed, (which encompasses the golden ratio).
Even though it reads "Color the Bureau" at first (which is how i initially read it), over time, familiarity with the brand will probably dispel that first impression. I love the concept and the execution--like a government agency devoted to color.
23 Responses
This is our finished logo for our online shop, The Color Bureau (hopefully launching sooner than later).
over 1 year ago
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Mackey Saturday
beautiful work!
over 1 year ago
Thanks a lot, Mackey. :)
over 1 year ago
Wow, the logo looks very compact with awesome type. Great job!
over 1 year ago
Thank you, Peach. Glad you like it. (^_^)
over 1 year ago
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Aaron Anderson
Fan-flippin-tastic!
over 1 year ago
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Yummygum
It just feels right!
over 1 year ago
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Joseph Blalock
I give it an industrial grade of A
over 1 year ago
Thanks a lot, everyone. We really appreciate it. :)
over 1 year ago
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Steve Lowtwait
I love the treatment of the EA. Well done overall!
over 1 year ago
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Nishant Kothary
That's hot! And the texture... oh the texture!
over 1 year ago
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Tim Van Damme
It's hot, but I gotta admit the first thing I read was Color The Bureau...
over 1 year ago
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Tyler Fleck
+1. Could get a little more subtle with the texture. Good lettering.
over 1 year ago
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Nishant Kothary
Yeah, I read it much like Tim the first time around... may not be the best thing from a branding perspective, but I don't have a really strong opinion there. You could certainly fit it above "Color" and still keep the same feel.
over 1 year ago
Tim & Nishant,
Thanks for the feedback, guys... although initially, when this was in the early conceptual stages, we did, in fact, have "the" positioned over "color bureau." Unfortunately, it disrupted the geometric continuity, as "the" preceding in title is merely an arbitrary indication of what's truly meant to stand out, which is the literal & metaphorical, all encompassing focal point, "color bureau." So in all actuality, it failed in comparison to the finished piece. There's also a hierarchical format pertaining to size, much like a Nautilus shell, only reversed, (which encompasses the golden ratio).
over 1 year ago
I love strong texture, and it looks like wrapping paper for a butcher.
The mark is awesome. I did read "color bureau" first, but that happens with the construction of this type of design.
It works, love it.
over 1 year ago
Thanks a lot, Rob. Really appreciate the compliment and feedback.
over 1 year ago
WOW Just amazing!
over 1 year ago
Pro
Craig Henry
Love it!
over 1 year ago
Yeah, it reads "color the bureau". Great mark though.
over 1 year ago
Even though it reads "Color the Bureau" at first (which is how i initially read it), over time, familiarity with the brand will probably dispel that first impression. I love the concept and the execution--like a government agency devoted to color.
over 1 year ago
Awesome work guys ! :)
over 1 year ago
Pro
Ben Didier
I like this a lot. I also read it as "Color the Bureau"...
over 1 year ago