I'm working on a pro bono project for a friend. ID work is not my forte, but I do enjoy it. Here is the base concept. I'd LOVE some feedback and rebounds here to see what others would do with this.
The next round will be to make this feel more, feminine using colors, texture, and roughing up the edges a bit.
* The friend has a small boutique shop with womens clothing and nicknacks.
* The mark should be memorable and feel funky and fun.
* This current direction is too masculine, hard edged, strong. I need to back it off or find some changes that make it feel lighter and less intense.
*EDIT* I added the PSD so anyone that wanted to could play around with this.
I'm already really feeling this. I think a little colouring and texture could do wonders to the current concept. The type works and the ribbon flows nicely, though I would round it off a bit, especially at the folds. Also, I feel like there's a little to many angles overall, mostly at the lower end of the mark. Cleaned up, I think it's not too masculine at all.
EDIT: Jakub's ribbon is pretty much what I had in mind.
What Charles did is heading in the right direction. This needs to feel feminine and the current design feels masculine. Coloring will help this, but so will curving the ribbon to create more organic shapes instead of mechanical.
And I'd use an image of a whole bird instead of a wing.
And point the bottom of the bird house. It'll create a better shape.
13 Responses
Pro
Matthew Smith
I'm working on a pro bono project for a friend. ID work is not my forte, but I do enjoy it. Here is the base concept. I'd LOVE some feedback and rebounds here to see what others would do with this.
The next round will be to make this feel more, feminine using colors, texture, and roughing up the edges a bit.
* The friend has a small boutique shop with womens clothing and nicknacks.
* The mark should be memorable and feel funky and fun.
* This current direction is too masculine, hard edged, strong. I need to back it off or find some changes that make it feel lighter and less intense.
*EDIT* I added the PSD so anyone that wanted to could play around with this.
over 1 year ago
Pro
Julien Renvoye
I'll give it a try :)
over 1 year ago
Pro
Matthew Smith
@Justalab, well dang. I'm ready to get schooled now ;)
over 1 year ago
Pro
Matthew Smith
BTW, the font being used here is Mensch by Morgan
over 1 year ago
Pro
Kerem Suer
MMMMMMensch...
over 1 year ago
Rebound
Women clothing & nicknacks
by Jakub Foglar
Is this what you had in mind? And hey – I even came up with a new name for your friend’s business!
In my defense, I was really bored today.
over 1 year ago
Pro
Charles Riccardi
I'll take a stab at it :)
over 1 year ago
Pro
Joris Rigerl
I'm already really feeling this. I think a little colouring and texture could do wonders to the current concept. The type works and the ribbon flows nicely, though I would round it off a bit, especially at the folds. Also, I feel like there's a little to many angles overall, mostly at the lower end of the mark. Cleaned up, I think it's not too masculine at all.
EDIT: Jakub's ribbon is pretty much what I had in mind.
over 1 year ago
Pro
Marco Suarez
What Charles did is heading in the right direction. This needs to feel feminine and the current design feels masculine. Coloring will help this, but so will curving the ribbon to create more organic shapes instead of mechanical.
And I'd use an image of a whole bird instead of a wing.
And point the bottom of the bird house. It'll create a better shape.
My 2 cents.
over 1 year ago
Pro
Matthew Smith
@Marco, you're so good. I think I'll hire you. Oh wait... I already did.
over 1 year ago
nice work!!!!
over 1 year ago
Pro
Rogie
That wing is boss, hoss.
over 1 year ago
Rebound
Even A Sparrow
by Matthew Smith
Another take. More feminine. I'm happy with it. I attached my sketch.
over 1 year ago