Fender Custom Shop Redesign

In 2014 there was an initiative to rebrand the Fender Custom Shop bringing its legacy into the modern age. Unfortunately, before the project progressed, the funding was reallocated into another venture. Three years later, I awoke one day wondering what could have been, thus I decided to the vision and pickup where I had left off. The following is my finished concept execution of the Fender Custom Shop Redesign.

See the full project here:
https://www.behance.net/gallery/49091823/Fender-Custom-Shop-Redesign