Toronto Blue Jays Logo Revisited
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10 Responses
With the unveiling of the "new" Blue Jays logo on November 18, the majority of Blue Jays fandom was ecstatic. The throwback retro look was everything and more fans were looking for. For me, the degree to which it depended on a dated look prompted me to work on a version of my own, still in the spirit of the historic Blue Jays logo, but with a progressive twist.
6 months ago
For those not familiar with the new 2012 Blue Jays logo, I've attached it so you can compare.
6 months ago
Pro
Chad Holmes
The new version looks so flat in comparison to yours'. I realize you've added some definition, but when I look at this it screams Blue Jay. And the feathery Leaf treatment blends very well.
Can I get this in a fitted? Thanks.
6 months ago
fitted, size 7 please
6 months ago
Great job dude.
6 months ago
Rebound
Toronto Blue Jays Logo Revisited - v2
by Mark Jenkinson
6 months ago
Thanks for the great feedback everyone.
I wrote the following on the rebound, thought I would post it here as well, just to clarify:
---------------
Right off the bat (see what I did there), I want to clarify how much respect I have for the Blue Jays design team. I think they did an admirable job. Logo work is one of the most demanding, and criticized tasks. And for a brand like the Toronto Blue Jays, I don't doubt for a minute there were many "cooks" in the kitchen, all with their own opinions and suggestions.
You will see below that I personally think the 2K12 logo draws too heavily on the design sensibilities of the late 70's, BUT I am in the minority, and the fan reaction to the logo has been nothing but ecstatic. So, where it really counts, the logo is a huge success. :) YAY!
Long story short, my tweaks to the logo are not intended to criticize the 2K12 logo, because as I've already stated, it's a huge hit. But to explore some ideas that appeal to my design sensibilities. For fun. :)
The changes I made include:
* dropping the baseball from the background. It's a baseball team, people get that. :) I feel that a baseball on a baseball team logo is like having a burger in a fast-food chain logo. I understand why in '77 the logo needed a baseball. To establish the baseball component to the brand, and Canadian fans, but that is well established now. :)
* integrating the maple leaf with the rest of the logo. I find with the original '77 and the new 2K12 logo the leaf just doesn't integrate well, and in a way, feels like the leaf was just dropped on there. Kinda looks like the Jay is wearing leaf earmuffs. :)
* using a less literal maple leaf. I got a few objections to this, but the rationale is simple. Namely, an overtly "maple leaf" maple leaf is really just a byproduct of the erroneously notion that we Canadians are innately insecure about our Canadian-ness, and we're not. A less literal leaf demonstrates a confidence in the Canadian identity, that extends way beyond a shape on a flag.
* Conceptually, I wanted to allude to themes of passion and intensity. So, making the leaf flow off the back of the Jay, almost like flames, was intentional.
* I adjusted the proportions of the Blue Jay's "chin". In the '77 & 2K12 logo, two thirds of the logo are from the lower beak down. This creates a facial profile that proportionately has a small forehead and a large chin.
6 months ago
Beautifully done.
6 months ago
Wallpaper? Wallpaper. Yep. Make it.
Please.
4 months ago
Ha ha. Might be able to get to a wallpaper edition. Thanks.
4 months ago