Passive Systems Logomark

Tags

1. 73 logo
2. 58 identity
3. 54 logo design
4. 5 brandmark
5. 5 logomark

9 Responses

1. Pro Graham Smith

   Took the orginal mark, seen in earlier 'shots' and have reworked it slightly. Decided to create something more 'curious' than an obvious letter 'P' with cute 'S' tucked inside. Even though the 'P' and trick 'S' is still there, just by extending out the open lines, it creates quite a different feel. It's certainly not so obvious now that it's formed from the initials, but that's intentional. The 'S' shoots of top left and the 'P' shoots off bottom left.

   This is playing more on creating a contained emblem of sorts, that can be easily applied to their equipment and products. I think this helps give the outline idea more meat, and now doesn't look so lost or fragile.

   There is still a vague link to electronics and chips with the styling and shape of the lines and container, with also a 'directional/GO' element purposefully created. It's not symmetrical, and I think this is actually what gives it this curiosity. It doesn't look wrong, but it just looks 'hmmmm'. Can't really describe what i mean.

   Further styles can be viewed here

   Feel a lot lot better with this revision, feels solid and clean. Also some potential for some eye candy/polish now within the container if required.

   Few of these changes created off the back of previous comments so once again, thanks for your input, greatly appreciated.

   over 1 year ago

2. Pro Dan Perrera

   This is much stronger than your original design. Nice work!

   The only thing you could keep looking at is the line weight in the smallest version. At that size it becomes much more about the line than about the line in the space. It may need some tweaking at that size.

   Keep up the good work.

   over 1 year ago

3. Pro Michael Spitz

   Definitely took a minute to resolve what you did there... I like it. Curious indeed ;)

   over 1 year ago

4. Pro Steve Lowtwait

   I like it. It's definitely a stronger iteration!

   However, it reminds me a lot of the SquareSpace logo. You may not be concerned with that though.

   over 1 year ago

5. Pro Christina Olivas

   yeah! i think this is a solid design! the two font weights and styles compliment perfectly with the mark.

   over 1 year ago

6. Pro Tony Lane

   I can't find myself to agree with the above people. I think there is a better solution out there, and know you can find it.

   The mark feels cumbersome and large and lacks the refined quality that you always seem to achieve. The monogram is hardly legible, and takes some staring at. I'm a firm believer in ambiguity, however, this one is difficult. I more or less see a geometric elephant's trunk rotated -45 degrees.

   over 1 year ago

7. Pro Graham Smith

   Anthony : Appreciate the honesty. :)

   I have played with this for ages, pages and pages of sketches, but the brief is pretty tight. And so far, this is the idea I keep coming back to, this or a variation of it. Feels right, but see what you mean about the elephant trunk, although this is not a bad thing as it happens.

   Not sure about a 'better' solution, all sketched out. But you have given me pause to thought so will kick back for a day and take a fresh look Monday.

   1likes

   over 1 year ago

8. Pro Gedy Rivera

   Graham, I just have to say that I love that you give us background info on the shot. I find that so helpful. It helps me understand your thought process as well as how you're feeling about it. It makes me feel like you're taking us in this journey with you which is great!

   As far as the mark, I really like it. I don't think that it looks like the SquareSpace logo at all (as mentioned above). However, I totally seen Anthony's point that you can't really tell at a glance what it is.

   The typeface selection is perfect. Solid!

   over 1 year ago

9. Pro Graham Smith

   Gedy : Thanks. I have always seen the benefit of telling 'the story' when showing artwork, logos beneift greatly from 'context'. What might appear to be a rather uninspiring mark, might actually have a specific reason for that, rather than a failing of the designer.

   But I do see that there are certain types of logos that get picked up more than others on Dribbble, more about initial 'wow' than 'steady and reliable'. But that's how it goes with first impressions.

   over 1 year ago