10 Responses

  1. Michael Spitz Michael Spitz

    So this is the final for the 3F project. Designed for a quick stop sandwich shop, in Vladivostok, RU. Accordingly, there's a Cyrillic version to match...but I'm still not 100% clear on the translation ;)

    It doesn't translate directly, but apparently has a similar rhythm... "ДЕШЕВО И ВКУСНО ТУТ"

    There is of course a 3 color half tone equivalent, as well as simplified B/W / flat color versions for branding applications.

    I'll likely follow up with the collateral on this, so I'll give it a post if anything interesting pops up...

    almost 4 years ago

  2. Blake McDivitt Blake McDivitt

    I really dig the type.

    almost 4 years ago

  3. Michael Spitz Michael Spitz

    @Blake McDivitt - Thanks a lot Blake!

    almost 4 years ago

  4. Steve Lowtwait Steve Lowtwait

    Nice work. I like the use of the green and red in the sandwich, and how they become a pattern of color.

    almost 4 years ago

  5. Michael Spitz Michael Spitz

    @Steve Lowtwait - Thanks a lot Steve! Still scheming, but that 'pattern' may indeed show up in some of the collateral...

    almost 4 years ago

  6. Gedy Rivera Gedy Rivera

    Very cool. I'm kind of sad that the other sandwiches are empty. :-(

    almost 4 years ago

  7. Michael Spitz Michael Spitz

    @Gedy Rivera - Thanks a lot Gedy!

    Per my designer reasoning, it's really about the clarity of the read. At one point I filled all 4...but the lack of sharp lines, and clear color differentiation unfortunately resulted in a fuzzy appearance at scale.

    In any case, we all know that sandwiches are really all about the bread ;)

    almost 4 years ago

  8. Working on storefront designs for 3F. Building facades in the area are controlled for historical uniformity...so mockups have to go off to local gov for approval.

    over 3 years ago

  9. Jon Mills Jon Mills

    i know a '3F' graffiti crew- they would love this.

    over 3 years ago

  10. Michael Spitz Michael Spitz

    @mroncetwice - Ha! Nice! We should hook those guys up in Vladivostok... ;)

    over 3 years ago

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