So this is the final for the 3F project. Designed for a quick stop sandwich shop, in Vladivostok, RU. Accordingly, there's a Cyrillic version to match...but I'm still not 100% clear on the translation ;)
It doesn't translate directly, but apparently has a similar rhythm... "ДЕШЕВО И ВКУСНО ТУТ"
There is of course a 3 color half tone equivalent, as well as simplified B/W / flat color versions for branding applications.
I'll likely follow up with the collateral on this, so I'll give it a post if anything interesting pops up...
almost 4 years ago
I really dig the type.
@Blake McDivitt - Thanks a lot Blake!
Nice work. I like the use of the green and red in the sandwich, and how they become a pattern of color.
@Steve Lowtwait - Thanks a lot Steve! Still scheming, but that 'pattern' may indeed show up in some of the collateral...
Very cool. I'm kind of sad that the other sandwiches are empty. :-(
@Gedy Rivera - Thanks a lot Gedy!
Per my designer reasoning, it's really about the clarity of the read. At one point I filled all 4...but the lack of sharp lines, and clear color differentiation unfortunately resulted in a fuzzy appearance at scale.
In any case, we all know that sandwiches are really all about the bread ;)
by Michael Spitz
Working on storefront designs for 3F. Building facades in the area are controlled for historical uniformity...so mockups have to go off to local gov for approval.
over 3 years ago
i know a '3F' graffiti crew- they would love this.
over 3 years ago
@mroncetwice - Ha! Nice! We should hook those guys up in Vladivostok... ;)
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