Memphis Redbirds

Brand update unveiled yesterday for the Triple-A Pacific Coast League's Memphis Redbirds. The team wanted this new logo to look like their sign would look if they were an establishment right on Memphis's world famous Beale Street (which is known for its neon signs and is located just a couple of blocks away from the Redbirds ballpark), while still maintaining a connection to their parent club, Major League Baseball's St. Louis Cardinals.