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Show and tell for designers.
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13 Responses
Back to basics, this was the initial mark on it's own. Very simple in execution, but I was hoping the combination of the 'S' formed from the inner shape of the 'P' might be a sound start.
The client did express concern that the 's' was not obvious, but it was also mentioned that 'systems' was in fact not to be highlighted. The brief indicated emphasis to be on Passive, with 'Systems' sort of acting as a tag line. So a bit confused myself now as I have been staring at this idea for over a week and can't make up my mind. For me, being able to squeeze the 'S' in there was more of a bonus/quirky addition, rather than a selling point. Sort of like an easter egg I guess.
My gut tells me it's a reasonable idea to work from... but am now having doubts. Bear in mind the brief highlighted need to be simple, clean, easy to reproduce at small sizes and to be type focused, with the aim to create a logomark/monogram formed from the 'P'.
I hate doubting myself. :)
almost 2 years ago
Pro
Vin Thomas
I didn't see the S right away either. But now that I do, it's obvious. Kinda like arrow in FedEx.
I love this mark. Go with it.
almost 2 years ago
I dig it, too... Nice work.
almost 2 years ago
Pro
Michael Spitz
Looking good Graham! Definitely viable in my opinion... Go with your gut ;)
almost 2 years ago
I didn't see the S until I read your comment. What does it look like filled in?
almost 2 years ago
Pro
Alex Patrascu
Loving it!
almost 2 years ago
Pro
Bobby McKenna
Much better. This is actually pretty great.
almost 2 years ago
Bobby: I kinda see what you mean about the last version, it was meant to be more like a circuit/CPU thing. So wanted to just focus on the main mark before getting silly with it. Cheers. :)
Ralph: i came about it by chance when drawing variations of the P in my moleskin, then saw the possibility of including the 's'. So it was never intended to be solid, so a long winded reply is no, it looks totally different filled it, you loose the 's' completely. :) Not sure if this is a issue or not just yet. Dropping it into a filled container looks ok though, but a bit predictable.
almost 2 years ago
Pro
Fabian Marchinko
I guess my main concern is it looks great at this size, but due to its current line weight smaller sizes might be an issue...What do you think?
almost 2 years ago
Pro
Jake Przespo
After seeing that this was the original idea, I think I like it better. I like the fact of how simple it is and feel that it represents the name of the company well. I think the previous shot with just one "P" would look nice.
almost 2 years ago
Rebound
Passive Systems Logomark
by Graham Smith
Took the orginal mark, seen in earlier 'shots' and have reworked it slightly. Decided to create something more 'curious' than an obvious letter 'P' with cute 'S' tucked inside. Even though the 'P' and trick 'S' is still there, just by extending out the open lines, it creates quite a different feel. It's certainly not so obvious now that it's formed from the initials, but that's intentional. The 'S' shoots of top left and the 'P' shoots off bottom left.
This is playing more on creating a contained emblem of sorts, that can be easily applied to their equipment and products. I think this helps give the outline idea more meat, and now doesn't look so lost or fragile.
There is still a vague link to electronics and chips with the styling and shape of the lines and container, with also a 'directional/GO' element purposefully created. It's not symmetrical, and I think this is actually what gives it this curiosity. It doesn't look wrong, but it just looks 'hmmmm'. Can't really describe what i mean.
Further styles can be viewed here
Feel a lot lot better with this revision, feels solid and clean. Also some potential for some eye candy/polish now within the container if required.
Few of these changes created off the back of previous comments so once again, thanks for your input, greatly appreciated.
almost 2 years ago
I prefer this one to the rebound. It says "Passive Systems" much more to me.
almost 2 years ago
Dave is right, this version looks way better than the rebounded one.
over 1 year ago