Portrait1

Passive Systems Logomark Foundation

by Graham Smith Pro | July 01, 2010
Shot_1278023706

13 Responses

  1. Pro Portrait1 Graham Smith

    Back to basics, this was the initial mark on it's own. Very simple in execution, but I was hoping the combination of the 'S' formed from the inner shape of the 'P' might be a sound start.

    The client did express concern that the 's' was not obvious, but it was also mentioned that 'systems' was in fact not to be highlighted. The brief indicated emphasis to be on Passive, with 'Systems' sort of acting as a tag line. So a bit confused myself now as I have been staring at this idea for over a week and can't make up my mind. For me, being able to squeeze the 'S' in there was more of a bonus/quirky addition, rather than a selling point. Sort of like an easter egg I guess.

    My gut tells me it's a reasonable idea to work from... but am now having doubts. Bear in mind the brief highlighted need to be simple, clean, easy to reproduce at small sizes and to be type focused, with the aim to create a logomark/monogram formed from the 'P'.

    I hate doubting myself. :)

    over 1 year ago

  2. Pro Vin-avatar-hat Vin Thomas

    I didn't see the S right away either. But now that I do, it's obvious. Kinda like arrow in FedEx.

    I love this mark. Go with it.

    over 1 year ago

  3. Pro Tory-dribbble Tory Hobson

    I dig it, too... Nice work.

    over 1 year ago

  4. Pro Mbw Michael Spitz

    Looking good Graham! Definitely viable in my opinion... Go with your gut ;)

    likes

    over 1 year ago

  5. New_avatar Ralph!

    I didn't see the S until I read your comment. What does it look like filled in?

    over 1 year ago

  6. Pro Avatar100px Alex Patrascu

    Loving it!

    over 1 year ago

  7. Usa_avatar_3 Bobby McKenna

    Much better. This is actually pretty great.

    over 1 year ago

  8. Pro Portrait1 Graham Smith

    Bobby: I kinda see what you mean about the last version, it was meant to be more like a circuit/CPU thing. So wanted to just focus on the main mark before getting silly with it. Cheers. :)

    Ralph: i came about it by chance when drawing variations of the P in my moleskin, then saw the possibility of including the 's'. So it was never intended to be solid, so a long winded reply is no, it looks totally different filled it, you loose the 's' completely. :) Not sure if this is a issue or not just yet. Dropping it into a filled container looks ok though, but a bit predictable.

    over 1 year ago

  9. Av2010 Fabian Marchinko

    I guess my main concern is it looks great at this size, but due to its current line weight smaller sizes might be an issue...What do you think?

    over 1 year ago

  10. Pro Sunglasses Jake Przespo

    After seeing that this was the original idea, I think I like it better. I like the fact of how simple it is and feel that it represents the name of the company well. I think the previous shot with just one "P" would look nice.

    over 1 year ago

  11. Portrait1

    Shot_1278147762_teaser Passive Systems Logomark Took the orginal mark, seen in earlier 'shots' and have reworked it slightly. Decided to create something more 'curious' than an obvious letter 'P' with cute... July 03, 2010

    Rebound

    Passive Systems Logomark

    by Graham Smith

    Took the orginal mark, seen in earlier 'shots' and have reworked it slightly. Decided to create something more 'curious' than an obvious letter 'P' with cute 'S' tucked inside. Even though the 'P' and trick 'S' is still there, just by extending out the open lines, it creates quite a different feel. It's certainly not so obvious now that it's formed from the initials, but that's intentional. The 'S' shoots of top left and the 'P' shoots off bottom left.

    This is playing more on creating a contained emblem of sorts, that can be easily applied to their equipment and products. I think this helps give the outline idea more meat, and now doesn't look so lost or fragile.

    There is still a vague link to electronics and chips with the styling and shape of the lines and container, with also a 'directional/GO' element purposefully created. It's not symmetrical, and I think this is actually what gives it this curiosity. It doesn't look wrong, but it just looks 'hmmmm'. Can't really describe what i mean.

    Further styles can be viewed here

    Feel a lot lot better with this revision, feels solid and clean. Also some potential for some eye candy/polish now within the container if required.

    Few of these changes created off the back of previous comments so once again, thanks for your input, greatly appreciated.

    over 1 year ago

  12. Happy Dave Simon

    I prefer this one to the rebound. It says "Passive Systems" much more to me.

    over 1 year ago

  13. Untitled-1 Florin Hatmanu

    Dave is right, this version looks way better than the rebounded one.

    over 1 year ago

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