Garss/xy logo design

4 Responses

1. Srdjan Kirtic

   Custom logotype done recently for a new "preppy" clothing line for boys between 7 and 12 (later on should be extended to 18 y.o.).

   1likes

   7 months ago

2. Pro Julius Seniūnas

   Really like this one , however , isnt it too serious a bit for that age of kids ?

   Whats your opinion ? I might be wrong ;]
   If it would be for 18 years boys - that would be really to the point .

   7 months ago

3. Srdjan Kirtic

   Hey, thanks for commenting. Good thinking, but.. the target audience is not, of course, small rich kids, but rather their mothers/grandmothers. Besides that, this isn`t for regular kids we know.. this is clothing line for the rich ones, "snobish with a smile" was a part of the creative brief. I`m not sure can this be called a subculture, but the name/keyword is "preppy". If you google it, you`ll see how "serious" they are about their (life)style. There is even a book out there called "Preppy handbook" or how to be one. (i know) And yeah, it`ll be extended, so we had to consider that as well.

   7 months ago

4. 

   Garss/xy - all concepts 10 proposals done for Garss (new preppy clothing line for boys between 7 and 12, later on should be extended to 18). Logotype at the bottom selected as final. November 12, 2011

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   Garss/xy - all concepts

   by Srdjan Kirtic

   10 proposals done for Garss (new preppy clothing line for boys between 7 and 12, later on should be extended to 18). Logotype at the bottom selected as final.

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   7 months ago