Orange Landing Pages

Landing pages are nowadays integral part of online sales processes. Small improvements at this stage can affect the final results significantly according to the sales pipeline. In the project for ORANGE, one of the biggest telcom in Poland, our goal was to get best CTR possible.

We created different versions for different promotions. We put the emphasis on call to actions elements and made them as clear as possible. For users who needed more engagement we made versions expanded with graphic elements visually guiding attention and giving more information on the way (i.e. slider showing the upload time of a movie with the new internet service).