Some interesting facts:
- proportions of height and width in camera symbol are 1:1,618 defined by Fibonacci golden ratio
- 7 stripes in camera symbol are related to 7 letters in surname
- font is custom made following proportions of the symbol, thickness of the line is 1/7 height of upper case letter
Thanks for opinion Sandro, I was considering neutral typefaces from Futura to Helvetica, then decided to go with this futuristic solution. It seems to me that it goes better with modern nature of symbol. Makes logo more unique an complex altogether.
I would consider reducing x-height of the type a bit as IMO there are some legibility issues -- t is kind of close to c and Iv is close to N or W. Making P, t and I a bit taller would probably go a long way.
18 Responses
Some interesting facts:
- proportions of height and width in camera symbol are 1:1,618 defined by Fibonacci golden ratio
- 7 stripes in camera symbol are related to 7 letters in surname
- font is custom made following proportions of the symbol, thickness of the line is 1/7 height of upper case letter
See attachment for details.
over 1 year ago
It’s clean, balanced, stylish and has great »impact«. I really like it!
over 1 year ago
Thanks Arno, hope client will, too.
over 1 year ago
Fresh!
over 1 year ago
Pro
Breno Bitencourt
Like it, Jan! :)
over 1 year ago
Pro
Milosz Klimek
Pure class now, Jan. I really dig the refinements.
over 1 year ago
Thanks guys, I appreciate your support much.
over 1 year ago
Pro
Frantisek Kusovsky
I love how you connected the stripes. Pretty nice small details.
over 1 year ago
Pro
Deividas Bielskis
very nice Jan :)
over 1 year ago
Pro
Milosz Klimek
Nice type as well :)
over 1 year ago
Pro
Sandro Dujmenovic
Typeface is too weird regarding that modernist marque. Something neutral would be better fit definitely than the current retro futurist solution.
over 1 year ago
Thanks for opinion Sandro, I was considering neutral typefaces from Futura to Helvetica, then decided to go with this futuristic solution. It seems to me that it goes better with modern nature of symbol. Makes logo more unique an complex altogether.
over 1 year ago
Pro
Alex Pankratov
I would consider reducing x-height of the type a bit as IMO there are some legibility issues -- t is kind of close to c and Iv is close to N or W. Making P, t and I a bit taller would probably go a long way.
over 1 year ago
Alex, thanks for valuable input, I will try do the best, typography isnt my strong part.
over 1 year ago
Pro
Josef Richter
I don't like the typaface. Looks like some 70s disco shit :-)
over 1 year ago
Pro
Jovan Petrić
This is what I call good work. Well balanced, clean and logo with meaning. I like "k".
over 1 year ago
Pro
Cris Labno
Swietna robota Janku!
over 1 year ago
Pro
Florin Capota
like the mark, just a thought on the font, could be thicker to go better with the mark strokes
over 1 year ago