old rules? how about user friendliness, recognizability, scalability,simplicity, semiotics, iconic value, golden ratio, they are all so outdated, hell yeah, let's throw it away 'cause it's 21 century and do some cool illustrations and call them logos. Wait a minute why is apple logo so popular? Even though it's based on old rules and, according to you, is outdated? Hm, maybe because your theory doesn't work?
@Olga, I think that what @Brandberry is saying is that now that we have brands that live entirely online, and the only presence that they have is on a screen that it opens up a lot of different possibilities of what a logo can be. On screen you don't have to worry so much about scalability. You do still need to keep all of the things that you mentioned in mind, but there is so much more that you can do with an online brand that isn't applicable to a more "traditional" brand.
18 Responses
Pro
Brandberry
Logo for Trendguru.ru
7 months ago
Pro
Simon Raczka
Bit...hmmm...complicated? ;)
7 months ago
How is that going to work if you scale it down?
7 months ago
Pro
Brandberry
Silo7 - there is no need to scale it down :)
7 months ago
Pro
Alex Tass
I love this madness! :D
7 months ago
Awesome!
7 months ago
Pro
Simon Raczka
Oh yes, madness is good word haha ;)
7 months ago
Ah then it's cool haha :)
7 months ago
Pro
Olga Epikhina
Agree with Silo 7, great as an illustration, but absolutely unsuitable for a logo.
7 months ago
Pro
Brandberry
Olga, we are living in 21 century, forget about old rules.
7 months ago
Pro
Sean O'Grady
The best piece of work I've seen in a long time!
7 months ago
Pro
Olga Epikhina
old rules? how about user friendliness, recognizability, scalability,simplicity, semiotics, iconic value, golden ratio, they are all so outdated, hell yeah, let's throw it away 'cause it's 21 century and do some cool illustrations and call them logos. Wait a minute why is apple logo so popular? Even though it's based on old rules and, according to you, is outdated? Hm, maybe because your theory doesn't work?
7 months ago
Pro
Tevan Alexander
Olga, can we lose the condescension?
7 months ago
Pro
Olga Epikhina
Tevan, you read in, something I didn't even have in mind.
7 months ago
Pro
Nikita Lebedev
You are a Trendguru man!
7 months ago
great work!
7 months ago
@Olga, I think that what @Brandberry is saying is that now that we have brands that live entirely online, and the only presence that they have is on a screen that it opens up a lot of different possibilities of what a logo can be. On screen you don't have to worry so much about scalability. You do still need to keep all of the things that you mentioned in mind, but there is so much more that you can do with an online brand that isn't applicable to a more "traditional" brand.
7 months ago
Pro
Brandberry
Thanks Mike!
7 months ago