FSC Paper Awareness (WWF) \ ad campaign by Jaime Claure
https://www.behance.net/gallery/18264043/FSC-Paper-Awareness-(WWF)-greenvertising-campaign
The design of the hood has a slogan that fits the graphic pieces, driving a concept that unite the sacrifice facing nature, when it divested by the bad habits of consumption, appealing to the preservation of life and consumption of certified products. "Responsible consumption preserves the life".
To facilitate the understanding of the composition of the management of the brands of both entities a tool that facilitates its management and playback is provided, the grid of construction lays down basic measures to build the composition of the slogan, delimiting the proportions for optimum readability. To do this, then provides a grid that specifies the relationship of its proportions.
Typeset sanserif Ecofont, is an initiative implemented by WWF in different publications, highlighting the quality that uses circles in the characters of the design, trying to reduce the amount of the use of ink in about 20%, was chosen this typeface, since it will in accordance with the environmental purposes of WWF to encourage consumer saving.
The design of the print campaign aims to media according to campaign goals, communicate a message of awareness for responsible consumption of paper, to promote behavior change environmentally sustainable issued for nonprofit entity WWF and directed towards a target audience comprised of students and
professionals in the city of Santa Cruz de la Sierra.
The availability of print media, the mass use of paper, activities from private homes, public offices and Private, markets, schools, colleges, banks and universities, have substantially increased consumption of paper, which produces a increase of municipal solid waste and environmental pollution environment, unsustainable use of resources involved in their processing (raw materials, water and energy). This project proposes the development of an awareness campaign ecological purposes to responsible paper consumption.
Blog UPSA: Greenvertising o Marketing verde
http://blog.upsa.edu.bo/?p=2204
Prezi Profile
http://prezi.com/user/jaimeclaure/
URL Greenvertising Campaign
http://prezi.com/6qusyga6r40_/?utm_campaign=share&utm_medium=copy
Reducing paper consumption has taken a course paradoxical, because we witness the gradual growth since the last decade consumption of paper parallel interpenetration of technology information and communication technologies (ICT), to consolidate the use of these technologies in everyday life of man, the use of paper remains used massively, but through a transformation in the industry Editorial updated their vision with the interest of protecting the environment,
are exploring the markets of Internet portals, managed to increase the exponentially sales of books in digital versions, saving energy, water and avoiding deforestation of entire forests. Not contribute responsibly bring irreversible consequences for environment, where it is necessary to highlight the disadvantages of this consumption irresponsible paper: limitations to transport documents, organize the volume of documents is inefficient, is a defaulter work find some information that not everyone can access, space limited to store all the documentation file that grows exponentially, the economic cost that takes to do all these processes. The campaign type chosen for the development of the thesis project is awareness because it serves the purpose to motivate and persuade the receiver, to achieve behavioral change in how they act in front of a certified paper consumption, such awareness campaigns are born Greenvertising concept of a global trend focused on communicating a variety of sustainable supplies certified security standards environmental, also called "green" with a responsible attitude with excessive paper consumption, conservation and consumption is favored ecologically sustainable, improving the quality of life and promoting a better use of digital media.
