Your Product is Great. Your Strategy is Not.
Discussing a client’s digital strategy is an inherent part of any project when we accept a new client project. Even though we may only be hired for conceiving a creative proposal or a technological solution, discussing the clients’ business and its strategy is a topic that always arises.
However when working with startups, the minimum viable product (MVP) approach overshadows the need for a deeper understanding of how to grow a business.
A MVP strategy is a great product development methodology, but not a framework that helps to understand how your business is going to reach your customers. Customers don’t knock on your door when they don’t know you or your product.
It’s a distribution strategy, the process of getting your product to your market, that makes or breaks a business. A distribution strategy has to be thought out, tested and tweaked whilst building a minimum viable product, and, if possible, deeply embedded in the product design and purchasing experience. We explain how in this Medium article.
