Modern Men's Health Identity

Stripping away the "click-bait" style headlines and body-shaming, hyper-masculine ab-factory models they typically feature, I've gone in a more human, editorial direciton with the imagery and content. In the modern imagining of the brand, the content follows content models of more high-brow fashion journals. The result is a more understated, more approachable Men's health that has a lifespan beyond workout tips and sexy content.