Hey Dribbblers, I could use a quick sanity check here. This is a logo idea I'm working on for a charitable giving web app.
The basic concept is uniting different giving agendas and philosophies to create a better world. I've stayed away from a literal globe representation, abstracting it to a roughly circled shape for the varying icons. I see the icons themselves as interchangeable; using the same starting shape and colours, I'd create a half dozen or so variations with different icon configurations. Probably no more than one religious symbol per logo.
The problem I've been having is uniting such strongly-loaded religious symbols with unrelated concepts. The top left is a good example, it's even worse if there are only two icons in the frame. (For example, sticking a drop of blood next to a Muslim crescent almost tells a story, as does sticking a recycling symbol next to a Christian cross. Neither are a good idea.)
I think I'm on to something with the bottom right. Putting a concept of charitable giving in the center surrounded by other icons feels like the way to go. So my questions are: 1) any suggestions for improving the concept? and 2) I know it's too busy at the smaller size, so I'm open to suggestions for increasing the legibility.
I think trying to include every major religion in the logo would create problems (i.e. why isn't MY religion included?)
I like the direction in the two bottom right examples best, but the sheer number of symbols in them make it very distracting. Perhaps you could simplify things with the ribbon or heart in the center and just use different color blobs/shapes surrounding it that (that would represent the ebb and flow of ideas, religions, movements, etc.) The mark could be something that might evolve and use different color combos and blobs/shapes...
I like Chris' idea, and like the heart at the center one best as well.
Wonder if the blobs could have negative white space in the places they overlap instead of intersecting. That might help it reduce to a smaller size (also hoping that makes sense).
Chris, I think you've got something there. I'm going to give this a try with ribbon shapes (not the crossed ribbon, more like swooshes) around a circle instead of blobs, we'll see how this goes...
@Jeremy - I initially did too. I thought I had it with that one, then I put it in place within the design and realized it's too jumbled and clunky to stand alone as a logo.
Thanks to feedback on the previous direction I've started narrowing down on this particular approach. It's quite a departure from the previous one, but feels more like an actual logo, with less potential for pushback (especially given the religious minefield of the previous one).
I think I will keep the icons around for other parts of the overall visual identity though.
8 Responses
Pro
Dave Shea
Hey Dribbblers, I could use a quick sanity check here. This is a logo idea I'm working on for a charitable giving web app.
The basic concept is uniting different giving agendas and philosophies to create a better world. I've stayed away from a literal globe representation, abstracting it to a roughly circled shape for the varying icons. I see the icons themselves as interchangeable; using the same starting shape and colours, I'd create a half dozen or so variations with different icon configurations. Probably no more than one religious symbol per logo.
The problem I've been having is uniting such strongly-loaded religious symbols with unrelated concepts. The top left is a good example, it's even worse if there are only two icons in the frame. (For example, sticking a drop of blood next to a Muslim crescent almost tells a story, as does sticking a recycling symbol next to a Christian cross. Neither are a good idea.)
I think I'm on to something with the bottom right. Putting a concept of charitable giving in the center surrounded by other icons feels like the way to go. So my questions are: 1) any suggestions for improving the concept? and 2) I know it's too busy at the smaller size, so I'm open to suggestions for increasing the legibility.
almost 2 years ago
What about creating a symbol that signifies the coordination efforts. So it could be cross, connecting symbol, recycling...
almost 2 years ago
Pro
Chris Harrison
I think trying to include every major religion in the logo would create problems (i.e. why isn't MY religion included?)
I like the direction in the two bottom right examples best, but the sheer number of symbols in them make it very distracting. Perhaps you could simplify things with the ribbon or heart in the center and just use different color blobs/shapes surrounding it that (that would represent the ebb and flow of ideas, religions, movements, etc.) The mark could be something that might evolve and use different color combos and blobs/shapes...
almost 2 years ago
Pro
Dan Cederholm
I like Chris' idea, and like the heart at the center one best as well.
Wonder if the blobs could have negative white space in the places they overlap instead of intersecting. That might help it reduce to a smaller size (also hoping that makes sense).
almost 2 years ago
I also like the heart in the center. I'm liking the top right one however.
almost 2 years ago
Pro
Dave Shea
Chris, I think you've got something there. I'm going to give this a try with ribbon shapes (not the crossed ribbon, more like swooshes) around a circle instead of blobs, we'll see how this goes...
almost 2 years ago
Pro
Dave Shea
@Jeremy - I initially did too. I thought I had it with that one, then I put it in place within the design and realized it's too jumbled and clunky to stand alone as a logo.
almost 2 years ago
Rebound
Getting There
by Dave Shea
Thanks to feedback on the previous direction I've started narrowing down on this particular approach. It's quite a departure from the previous one, but feels more like an actual logo, with less potential for pushback (especially given the religious minefield of the previous one).
I think I will keep the icons around for other parts of the overall visual identity though.
almost 2 years ago