I really like the overall shape - clean and elegant, but one thing that looks a little off to me is the shadow on "Flair & Sons". Not really sure why but maybe it's because the shadow is lighter than the almost-black background.
Also, how would it look if the "&" were slightly smaller than the "Flair" and "Sons" text? Perhaps the same size as the "Builders" is below it?
11 Responses
Pro
Levi Flair
This is a logo redesign for Flair & Sons. They are a residential and commercial construction company. http://www.flairandsons.com
I would love feedback/critique on this.
over 1 year ago
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Chris Bannister
what ever their paying you isn't enough dude, you've done them a massive favour. love the logo, look forward to see what you do with their branding.
over 1 year ago
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Nathan Walker
What is the typeface?
Awesome logo by the way.
over 1 year ago
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Levi Flair
The typeface is Aldo SemiBold.
over 1 year ago
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Caleb Royce Lummer
Gorgeous. I just love that type you've got! Welcome to Dribbble, mate!
over 1 year ago
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Stelian Vasile
Great lockup, man. Strong.
over 1 year ago
Pro
Levi Flair
Thanks for the kind comments guys.
over 1 year ago
I really like the overall shape - clean and elegant, but one thing that looks a little off to me is the shadow on "Flair & Sons". Not really sure why but maybe it's because the shadow is lighter than the almost-black background.
Also, how would it look if the "&" were slightly smaller than the "Flair" and "Sons" text? Perhaps the same size as the "Builders" is below it?
over 1 year ago
Pro
Levi Flair
@mudslidedesign I will try that out and see what it looks like. Thanks for the critique.
over 1 year ago
No problem, looking forward to seeing how v2 looks :-)
over 1 year ago
Pro
Christopher Magruder
hopefully a website is next :)
over 1 year ago