This is what appears when you rollover the call to action. The cropped corner looks weird in this shot but ties in with the angles on the logotype.
Check out the branding process here > http://focuslabllc.com/blog/branding-run26two
over 2 years ago
The cropped corner is actually quite a nice touch. I think it might look a little weird because it's a perfect 45 degree cut, whereas the call to action is a more acute angle. Perhaps in larger context this will be less or not at all noticeable.
Thanks Enon, yeah you are right that may be it. It was done to match the logotype you can see in the other shot. That typeface is full of 45 degree angles, but the call to action may be competing with those angles.
Love the rollover!
Thanks Emily, nice to get some love from my home state of MA :)
nicely done. i like the notch.
This is the coolest dropdown I have ever seen. But I hope the rest of the site has the same grungy feel, otherwise it's out of place.
@Nathan Thanks and yes the site does carry more applications of that texture so it is not be completely out of place. Specifically for the temporary landing page. The full site will not carry as much texture on major navigation features but we dressed up the splash page :)
Loved the Branding Article. Amazing work
over 1 year ago
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