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Reuters News Pro - Icon Suggestions

by Dan Rubin Pro | June 13, 2010
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17 Responses

  1. Pro Twitter-rubin-300px Dan Rubin

    Reuters hasn't asked (or hired) me to do this, but as I'm a fan of their News Pro iPad app (warning: iTunes link), I thought I'd put it here for them to find and (hopefully) use.

    The current icon is the same as their other apps, and feels completely off-brand when compared to the UI of the app (even if the colors are on-brand for Thomson Reuters itself).

    To remove the disconnect, I simply remixed existing elements used in the app's design — any of the options are an improvement over the existing icon, and I've even tossed in the default Apple gloss for comparison (wait for the animation :), though I usually prefer icons without it.

    Reuters: if you're listening, I'll gladly let you use any of these — just drop me a line.

    UPDATE: It seems HUGE is responsible for the lovely app design, and I'd be willing to share this with them, too :)

    over 1 year ago

  2. Pro Maskedboratfedora Tim Van Damme

    Dude don't you know about branding guidelines?! You know, those things they wrote before the web, and that are protected by a team of suits that don't get how modern technology works? The guys that still print out their emails? Shit man you gotta wake up!

    </sarc>

    likes

    over 1 year ago

  3. Pro Tumblr_lqwk84y3vo1qzu15ho1_1280 Tyler Galpin

    @Dan: From a legal standpoint, I would point out that they are required to be described as "Thomson Reuters" instead of simply "Reuters." This would be because of Thomson purchasing Reuters in 2007.

    I do, however, agree that the red is much nicer than the white.

    over 1 year ago

  4. Pro Twitter-rubin-300px Dan Rubin

    @Tyler: Which would be fair (though easy enough to design around), however, it appears the designers of News Pro are allowed to play by different rules:

    http://cl.ly/497862429832e74a8624

    over 1 year ago

  5. Pro Faruk-100x100 Faruk Ateş

    Your use of the Shift character for the bottom row is interesting.

    I also like the icons. ;-)

    over 1 year ago

  6. Pro Tumblr_lqwk84y3vo1qzu15ho1_1280 Tyler Galpin

    @Dan: I stand corrected - in this case my favourite of the 6 is the bottom right most icon. Well done IMO especially compared to the ugly-as-sin white and orange combo

    over 1 year ago

  7. Pro Jasonrobb Jason Robb

    Definitely bottom left. The name is already under the app icon, so including it in the icon is superfluous.

    But how fitting! A superfluous icon by Mr. Superfluous himself. =)

    over 1 year ago

  8. Pro Twitter-rubin-300px Dan Rubin

    @Jason: Heh :) The name under the icon, in this case, is actually "News Pro" — I'm not a huge fan of text on icons (it's a bad idea) but as this is a series of suggestions, I figured I'd suggest options that might be more appealing to Reuters (assuming they ever find this) and thus increase the chances of it getting used :)

    over 1 year ago

  9. Avatar_buzzed Stephen Olmstead

    Digging the subtlety of the patterned version icons. Nice job dan.

    over 1 year ago

  10. Pro Img_0017-square Abraham Vegh

    Dan, excellent concepts — I just need to ask you not to do any of that subtle animation anymore, because for a moment while staring closely at the icons, I seriously thought I was going insane. :D

    (It doesn't help that a quick refresh of the page "resets" the animation. ;)

    over 1 year ago

  11. Pro Twitter-rubin-300px Dan Rubin

    @Abraham: The animation pauses for 5 seconds on each state, giving you just enough time to wonder if you saw something ;)

    likes

    over 1 year ago

  12. Profile_medium Rob Hunter

    I'm all for bottom right.

    Email HUGE and ask them to get our friend live.

    over 1 year ago

  13. Pro 100 Krystyn Heide

    +1 icon only.

    Someone email BK@hugeinc.com ;)

    over 1 year ago

  14. Pro Twitter-rubin-300px Dan Rubin

    @Rob/@Krystyn: I didn't even realize they'd designed the app — explains why it feels so similar (in the small ways that count) to the Reuters and CNN web sites.

    So, when are you emailing them? ;)

    over 1 year ago

  15. Pro Whitespace-a Kyle Meyer

    I think the icon only is a tad too vague, but love the text only with the pattern background, or icon and text with no pattern.

    Lovely work Dan. Glad that you shared your reasoning as well (something not done often enough).

    over 1 year ago

  16. Pro Blackandwhite Yaron Schoen

    I actually like the top right without gloss, I think it is the truest to their brand (well at least to their website). Great work!

    over 1 year ago

  17. Profile_medium Rob Hunter

    @Yaron,

    I'm down with that. Definitely without the gloss.

    R

    over 1 year ago

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