Booking dog com

Thinking on localizing the experience for the users, as a Hackathon Project, I had the pleasure to work with @karina_bea on this cute mascot for the Japanese Market! And with our Japanese copywriter, we created a text line and name for him.

The "Bark" sound in Japan is "Wan", so the text says that we are world number "wan" on hotel reservations! :)
Also his name is komuken, where "komu" = "com" and "ken" = "dog", so Booking.com dog -> com dog -> komuken.

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Posted on May 17, 2016

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