Working on a fun new project with Matt Ward. Think Craft Code will be an online design mag focused on design theory, UI, UX and the like. We are super early in the logo/branding process, but Dribbble is built with the idea to showcase what you are working on, right? So we are going to try to show off our design process throughout.
I'm hoping this mark plays off easily as HTML syntax and a pencil. I'm digging this font as an interesting serif. The tagline is not close to final, it's more there to fill space at the moment, as we haven't settled on anything yet.
During this design process, Matt and I are playing a bit of 'layers tennis', so now the metaphorical ball lies in his court... Can't wait to see what he comes up with!
Any feedback at this point would be super valuable!
about 2 years ago
I like it... would like to see it more developed.
by Matt Ward
Here is my rebound shot of a collaborative design that I am doing with Andrew Houle. It's the logo for our new online design magazine. See his original post for more details.
I took Andrew's concept of the HTML tag and pencil and pushed the metaphors a bit further. We really want to focus on web design as a craft, so I thought it would be interesting to use the image of a square ruler to pull that out, and combining them with the angled brackets just made sense.
I also tweaked the pencil for more elegance, and tightened the spacing. This way, it recalls the HTML syntax, without having to actually mirror it exactly in terms of spacing and alignment.
Its back in Andrew's court now, and I think he'll be doing some more work on the typography.
about 2 years ago
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