Easier Shown than Typed...

3 Responses

1. Pro Tyler Galpin

   Wanted to show you what I had in mind - Gotham Light is very geometric similar to the lion's head. I like how prominent the lion is which is the first thing to draw a users eye, and then the natural movement along the teardrop shape brings you to the text.

   Just my two cents!

   over 1 year ago

2. Matt Bainton

   Thanks for mocking it up, Tyler. I had been playing with bold italic slabs for so long - I couldn't see anything else working. Now that the lion has such strong style it is really opening up the options.

   I like your reasoning and the characteristics of Gotham. I'm not sure this is balanced well, the words seeming too slight, but it seems like a great direction to play with.

   over 1 year ago

3. Tommy Vad Flaaten

   Yeah, this is fresh and crispy!

   over 1 year ago