Finally feel I've found a direction for a lion logo. Working with an animal that's been iconized to death, its hard to find an original spin.
Reverse raindrop gave an iconic, modern look, yet stands out because the shape is hardly ever presented in this orientation (except Google map markers).
This is the original notebook paper pen/pencil version, quickly brought into PS. Hopefully the final will retain some of the authentic sketchiness as well as some of the character of the face.
I think this is a great direction and pretty unique, Matt. Nice job!
Just a thought: maybe instead of a pure raindrop shape, at the bottom, give it a few whisps of mane. That might add to the uniqueness.
Oh digital. How you make clean things with one hand and tear out their soul with the other.
I actually disagree with Chandler about the mane. The fact that the mane has been reduced to a simple shape is what sets it apart from other lion logos- the charm should then come from the assymetry of the face.
Have you tried simply tracing the sketch? There are a lot of very subtle dents and details that you might miss in a clean vector build
Brian echo's my thoughts exactly regarding the shape. The success of the mark is behind reducing it to such a basic shape.
I haven't had a chance to trace yet, but I imagine I'll use my wacom and try to stay true to as much of the outlining. I do wonder if the wood-cut crosshatching would be better cleaned up as straight vectors?
@Matt: Because of the simple shapes in the logomark, I was thinking you should do a nice sans-serif. Perhaps Knockout (a condensed weight)? Futura? Gotham?
Wanted to show you what I had in mind - Gotham Light is very geometric similar to the lion's head. I like how prominent the lion is which is the first thing to draw a users eye, and then the natural movement along the teardrop shape brings you to the text.
@Tyler I don't think Gotham is "homegrown" enough for this icon. @Matt, I'd consider creating your own hand-drawn font based on Gotham's smooth geometry.
Love this boiled down concept- the simplicity allows this to stand. I'd fight the urge to overcomplicate this- its sleek as is. Can't wait to see a refined digital version. Congrats on a great start to a killer mark!
@Stephen - It's a great example of design being about editing and fighting the urge to add. Thanks for the enthusiasm about what I've got going so far.
@Kyle@Miro@Dylan and @PeopleWhoVeLikeThisShot - I appreciate the encouragement. It's been great confirmation on this direction.
@Tyler - Already responded on your rebound, but wanted to thank you here for the thoughts.
@Chandler - Thanks for the opinion on Tyler's type ideas. I'll end up doing some of both and seeing what sticks.
Progress on my lion logo. Working to keep some of the irregularity while making the mark stronger and digitized.
I'm playing around with the expression - this version is more regal or somber. The original had a more playful expression, with almost a wink happening. Is the new direction good?
23 Responses
Finally feel I've found a direction for a lion logo. Working with an animal that's been iconized to death, its hard to find an original spin.
Reverse raindrop gave an iconic, modern look, yet stands out because the shape is hardly ever presented in this orientation (except Google map markers).
This is the original notebook paper pen/pencil version, quickly brought into PS. Hopefully the final will retain some of the authentic sketchiness as well as some of the character of the face.
Thoughts?
almost 2 years ago
Pro
Morgan Allan Knutson
It's cool! very nice simplicity. Love the expression :)
almost 2 years ago
Pro
Tyler Galpin
SIMBAAAAAAAA!
almost 2 years ago
Pro
Brian Carroll
Welcome! Great icon!
almost 2 years ago
Pro
Chandler Van De Water
I think this is a great direction and pretty unique, Matt. Nice job!
Just a thought: maybe instead of a pure raindrop shape, at the bottom, give it a few whisps of mane. That might add to the uniqueness.
almost 2 years ago
Pro
Russell Bishop
This looks great, can't wait to see the finished thing!
almost 2 years ago
Thanks for the welcome and kind words.
@Chantheman I've been going back and forth on putting in some mane shape, but not sure I want to introduce breaks in the shape.
Any other critiques?
I started a very crisp vector version in IL last night, but it was losing much of its character. It will be interesting to try to find a balance.
almost 2 years ago
Pro
Brian Carroll
Oh digital. How you make clean things with one hand and tear out their soul with the other.
I actually disagree with Chandler about the mane. The fact that the mane has been reduced to a simple shape is what sets it apart from other lion logos- the charm should then come from the assymetry of the face.
Have you tried simply tracing the sketch? There are a lot of very subtle dents and details that you might miss in a clean vector build
almost 2 years ago
Brian echo's my thoughts exactly regarding the shape. The success of the mark is behind reducing it to such a basic shape.
I haven't had a chance to trace yet, but I imagine I'll use my wacom and try to stay true to as much of the outlining. I do wonder if the wood-cut crosshatching would be better cleaned up as straight vectors?
almost 2 years ago
Pro
Chandler Van De Water
@BrianandMatt, I guess I could go either way. It's really hard to say without seeing it. I see where your opinions are valid points, though. Rebound!
almost 2 years ago
Pro
Gedy Rivera
I like this a lot! Welcome to Dribbble!
almost 2 years ago
Thanks Gedy.
Any ideas on type treatment for "In Like A Lion"?
almost 2 years ago
Pro
Tyler Galpin
@Matt: Because of the simple shapes in the logomark, I was thinking you should do a nice sans-serif. Perhaps Knockout (a condensed weight)? Futura? Gotham?
almost 2 years ago
@Tyler - Thanks for the suggestions. I'll give that a try and hopefully have a rebound to post soon.
almost 2 years ago
Rebound
Easier Shown than Typed...
by Tyler Galpin
Wanted to show you what I had in mind - Gotham Light is very geometric similar to the lion's head. I like how prominent the lion is which is the first thing to draw a users eye, and then the natural movement along the teardrop shape brings you to the text.
Just my two cents!
almost 2 years ago
Pro
Miro Keller
I like this a lot! Very original :)
almost 2 years ago
Pro
Dylan W.
<3 :D
almost 2 years ago
Pro
Chandler Van De Water
@Tyler I don't think Gotham is "homegrown" enough for this icon. @Matt, I'd consider creating your own hand-drawn font based on Gotham's smooth geometry.
almost 2 years ago
Really like that lion.
almost 2 years ago
Love this boiled down concept- the simplicity allows this to stand. I'd fight the urge to overcomplicate this- its sleek as is. Can't wait to see a refined digital version. Congrats on a great start to a killer mark!
almost 2 years ago
@Stephen - It's a great example of design being about editing and fighting the urge to add. Thanks for the enthusiasm about what I've got going so far.
@Kyle @Miro @Dylan and @PeopleWhoVeLikeThisShot - I appreciate the encouragement. It's been great confirmation on this direction.
@Tyler - Already responded on your rebound, but wanted to thank you here for the thoughts.
@Chandler - Thanks for the opinion on Tyler's type ideas. I'll end up doing some of both and seeing what sticks.
almost 2 years ago
Pro
Tyler Galpin
@Chandler - I would agree with that for sure. The trick is making sure the letter-forms don't look weird.
@Matt - Dribbble is for contributing ideas and I am always happy to take 2 minutes of my time to rebound an idea!
almost 2 years ago
Rebound
Lion Logo Progress
by Matt Bainton
Progress on my lion logo. Working to keep some of the irregularity while making the mark stronger and digitized.
I'm playing around with the expression - this version is more regal or somber. The original had a more playful expression, with almost a wink happening. Is the new direction good?
almost 2 years ago