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Alchemy Concept

by Josh Hayes Pro Sep 13, 2011
Drb_alcmark-001
5 buckets
help 1 rebound
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http://drbl.in/bTRX
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12 Responses

  1. Pro Drib_av Josh Hayes

    Alchemy inspired logo for a promotion business.

    The concept is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope.

    9 months ago

  2. Pro Pav Deividas Bielskis

    nice play with negative space:)

    likes

    9 months ago

  3. Pro Rudy_hurtado_symbol88 Rudy Hurtado Global Branding

    Great mark Josh, your explanation sounds complicated but your solution is clean, simple and strong :)

    9 months ago

  4. Pro Mae-avatar Muhammad Ali Effendy

    Brilliant!

    9 months ago

  5. Pro Drib_av Josh Hayes

    Much appreciated guys :) BTW, Did you know there is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold.

    9 months ago

  6. Pro Sean_heisler_80x80 Sean Heisler

    ^ Whatever you say, Josh, the mark looks great! EDIT: Had forgot to "Like" it, just did it!

    9 months ago

  7. Pro Drib_av Josh Hayes

    Thanks Sean!!

    9 months ago

  8. Pro Cresk_avatar Gert van Duinen

    Not to be a pain in your ass, but this instantly reminded me of the Prairie Stone logo by Capsule, pg 19 of The book 'Logos' by the same agency.

    http://goo.gl/0CxFS

    9 months ago

  9. Pro Drib_av Josh Hayes

    Thanks guys :)

    @Gert No problem, I've seen that one :)

    Interestingly out of all the logos I researched incorporating a Mortar & pestle, around 9 out of 10 had the pestle pointing to the right. I wonder if it has anything to with left or right-sided brain or, given that the pestle is slightly phallic - if there is a psychology/symbology there...just thinking out loud.

    9 months ago

  10. Drib_av

    Drb_alcmark-002_teaser Let there by type... First draft with type. I've used Monteverdi Small Caps by Fountain Type for the title & Proxima Nova for the tagline. September 14, 2011

    Rebound

    Let there by type...

    by Josh Hayes

    First draft with type. I've used Monteverdi Small Caps by Fountain Type for the title & Proxima Nova for the tagline.

    9 months ago

  11. Kevin-burr-2012 Kevin Burr

    Awesome use of negative space, Josh!

    9 months ago

  12. Pro Drib_av Josh Hayes

    Thanks Kev :D

    9 months ago

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