Fantasy typeface

I can't tell you how I guilty I feel for holding back our agency from having a damn typeface which spells out our name, as dirty as it is. I've just never been happy with anything we have tried. We have all experimented and none of us have ever been happy. I was looking back at some examples we did last year. This one was something that resonated with me as it was within the DNA of our original which was based on looking to the future. Are we way off?